When someone said Nike, you will mention about “Just do it, “sports”, or “Michael Jordan”, and if someone mention Apple, you will said “iPhone.” Some images come up with companies are called brand image. Warren Buffett said, “Brand is a one of powerful advantages in competitive.” New smartphone companies are hard to compete with Apple. Like this, a new sportswear company is hard to compete with Nike or Adidas, but new company contest with these companies. In 1996, Under Armour was founded by Kevin Plank. He sold moisture-wicking t-shirts with his car. However, these days, Under Armour anticipated $4 billion dollars in revenue. They can success because they got huge response of consumers. Steph Curry is MVP Basketball player in NBA who promotes
