Chickfila Case Study

Decent Essays
Register to read the introduction… With so many different food choices there are many opinions about the different varieties of food places and which one is the best. Chickfila, according to Business Insider’s, won the “best overall” category in the Business Insider’s fast food Reader’s choice awards over restaurants like Chipotle and McDonalds. I believe that Chickfila’s quality of food, their company, and the employees in the company is what makes Chickfila the best in the fast food industry. Chickfila is known for their quality of food. Compared to most fast food restaurants who used processed meat and sometimes their “meat” does not actually contain real beef or chicken. For example, Chickfila’s nuggets are whole meant and the chicken sandwiches are boneless, hand-breaded, and cooked in 100% peanut oil. Their waffle fries are different from other fast food restaurant which makes them unique and better. Also, their milkshakes make them stand out because of the homemade, handspun ice-dream, ice-cream; and Chickfila also offers seasonal flavors. Compared to most restaurants that have condiments like ketchup, mustard, mayonnaise, BBQ, etc. Chickfila has an even wider variety of different condiments like honey BBQ, buffalo, Chickfila sauce, honey mustard, spicy mustard, and many different salad

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