As you grow and develop you can choose to discount many of the stereotypes that surround you in your daily life. You are free to instead form new ones and while these stereotypes still put people into boxes, at least in this instance these boxes have the possibility to …show more content…
I have assumed or applied the notion that all media is “uniformly and conspiratorially harnessed to a single, racist conception of the world.” (Hall, 82) I assume that the makers of this billboard missed the negative way it presents minorities. It was not until I was trying to find the billboard to include it in this paper that I actually discovered who authored the add and what the aim of the program is. The organization is called Grads of Life. The program places non-college graduates with excellent skill sets, that need minimal training in positions that would normally be unavailable to them. This information changes my concept of the billboard from one of contempt to one of