Persuasion Ethos Pathos Logos

There are three means of persuasion ethos, pathos, and logos. To begin with, ethos is described in the lecture as ethics or reputation. The communicator of an organization should be trustworthy to be effective in communicating change. Conger (2013) described one step in the process of persuasion as establishing credibility. For example, after working with Tricare for five and a half years, the supervisor chose me to cover for her in her absence due to my reputation as a hard worker who could relate well to almost anyone. My expertise involved enduring several government contractors, being available when benefit service representatives received a call from an irate or emotional beneficiary, and knowing every facet of the company by participating and volunteering when asked to do something that involved the company. This involvement bolstered my relationships with leadership and fellow co-workers. It was not longevity, but expertise and relationships that helped me to persuade my colleagues to accept change during my former supervisor’s leave of absence. As Lewis (2011) noted people tend to retrieve information from …show more content…
The lecturer noted that logos is defined as logic, argument or a message, whether it is verbalized or in writing. The question to ask is what is the logical appeal? Though my example is indirectly related to business, I had an incident where I had a service denied by my insurance company and I had a limited time to state my appeal. I was told by my provider, “Good Luck.” In writing the letter, I included research and knowledge of the condition through medical terminology. Weeks later, I received a letter in the mail and the insurance company had reconsidered and surrendered most of the payment to the provider for services. I was not emotional, but factual with my arguments. I was persuasive because I provided evidence which was credible and described the benefits of my position (Congers,