Persuasion and Politics
Persuasion in politics can be simply understood through the study of microeconomics, which defines as “the study of how households and firms make choices, how they interact in markets, and how the government attempts to influence their choices” (Hubbard, 2013, p. 25). Considering the definition of microeconomics emphasizes on the idea that a vote is involved with how the government decisions will affect the citizen directly. Government spending and the increase or decrease of taxes is all involved with economics and economics directly affects the citizen. During a presidential election, a voter is not only selecting the new leader of the country that’s going to assist in these decisions but also voting for their own …show more content…
The elaboration likelihood model of persuasion (ELM) supports the understanding of how individuals decide what they want or need. The two routes that assist in the understanding definition of the ELM are central processing and peripheral processing that work in tandem with one another. The central processing route focuses on the information that is received while reflecting upon the message in its ideas presented, analyze the evidence and reasoning given. The peripheral processing route involves focusing on the messenger’s cues not directly involved with the presented implications. In order to engage in the likelihood model as a voter, it is important to understand that motivation and ability towards campaigning are key stakeholders when electing political positions (Gass, 2004, p. …show more content…
Although the lessons are in place to instill strong moral fiber while encouraging focusing and collecting the facts, there is still the opportunity for free will and personal decision-making to occur. In presidential elections, the political candidates’ pollers and campaign teams encourage “judging a book by a cover” (Gass, 2012, p. 48). There is a limited time to become “likable” in the public eye and it entails the understanding from the running candidates that first impressions are sometimes the only impressions. In order to produce a good first impression, it is important to know your audience, conduct oneself professionally, and focusing on how to engage others. It is difficult to get to know political leaders during a short time frame and be able to apply an educated opinion about the candidates and their motives for
Persuasion in politics can be simply understood through the study of microeconomics, which defines as “the study of how households and firms make choices, how they interact in markets, and how the government attempts to influence their choices” (Hubbard, 2013, p. 25). Considering the definition of microeconomics emphasizes on the idea that a vote is involved with how the government decisions will affect the citizen directly. Government spending and the increase or decrease of taxes is all involved with economics and economics directly affects the citizen. During a presidential election, a voter is not only selecting the new leader of the country that’s going to assist in these decisions but also voting for their own …show more content…
The elaboration likelihood model of persuasion (ELM) supports the understanding of how individuals decide what they want or need. The two routes that assist in the understanding definition of the ELM are central processing and peripheral processing that work in tandem with one another. The central processing route focuses on the information that is received while reflecting upon the message in its ideas presented, analyze the evidence and reasoning given. The peripheral processing route involves focusing on the messenger’s cues not directly involved with the presented implications. In order to engage in the likelihood model as a voter, it is important to understand that motivation and ability towards campaigning are key stakeholders when electing political positions (Gass, 2004, p. …show more content…
Although the lessons are in place to instill strong moral fiber while encouraging focusing and collecting the facts, there is still the opportunity for free will and personal decision-making to occur. In presidential elections, the political candidates’ pollers and campaign teams encourage “judging a book by a cover” (Gass, 2012, p. 48). There is a limited time to become “likable” in the public eye and it entails the understanding from the running candidates that first impressions are sometimes the only impressions. In order to produce a good first impression, it is important to know your audience, conduct oneself professionally, and focusing on how to engage others. It is difficult to get to know political leaders during a short time frame and be able to apply an educated opinion about the candidates and their motives for