The Selling Concept In Marketing

Decent Essays
the marketing, administration does heaps of assignments to achieve the desired needs of the depicted focused on associations. Showcasing justification is a thought which perceived the client fulfillment, dealing with and plans. Their centers arrangements are that fulfil client 's requirements and needs yet concentrating on the dynamic benefit too. They essentially concentrate on customer needs and needs and also getting more profits. Here we are looking through the arrangements of the showcasing then how is effecting or the significant suitability to the true revelations of agreeableness and tourism. This report holds the illumination of all the promoting rationalities nearby their purposes of investment and insults (Kotler, Adam, Brown & Armstrong, …show more content…
It is basically designed, products according to the needs of the customers which help in its marketing (Kotler et al., 2006).
The Selling Concept: Marketing of a product without caring the needs of the customers may lead to customer dissatisfaction. But this concept is important for the marketing of any product because it aims to beat the competition and to attract the customers through innovative methods (Kotler et al., 2006).
The Marketing Concept: This concept studies, market research and design products according to customer needs. Under the light of this concept, marketing of a product can reach the desired objectives as appropriate marketing of adequate products leads to appropriate sales (Kotler et al., 2006).
The Societal Marketing Concept: Brand reputation, customer loyalty and brand awareness lead to customer attraction to buy the products for social cause (Kotler et al., 2006).

STRENGTHS AND WEAKNESSES OF MARKETING
…show more content…
It assumes an essential part in expanding the deals by building confidence among clients through great quality items (Raza, 2005).
• item ideas is that advertisers don 't have to complete far reaching exploration into their target group of onlookers. Items that an advertiser accepts will 'offer themselves ' needn 't bother with a considerable measure of decently arranged and particularly determined promoting crusades that can spare an organization a ton of cash (Raza, 2005).
Weaknesses:
• This logic gives the battling business with gigantic information about the as of late made things. Depending on the item to 'offer itself ' can bring about a few crowds being ignored from the promoting. In this manner, there may be shoppers that would have purchased the item yet are not made especially mindful of its dispatch and accessibility (Walters & Dana, 2007).
• Not completing point by point explore about your target crowd implies that you could miss prime promoting open doors or not supply the item particulars for the gathering of people 's longings and needs (Kolb, 2006).
The Selling

Related Documents

  • Decent Essays

    1. Identify three key characteristics of the marketing concept. (150 words) One of the main characteristics is the ability to properly understand one of the main characteristics of the marketing concept is knowing the needs of customers that is the basis for the functioning of each company and the condition for its financial success. The products that Clare Chocolate is making is the one that most accurately and most fully responds to the client's needs.…

    • 835 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    DeShawn Young Section 4305 October 19, 2015 Introduction I. Attention Getter: In 2014 111.5 million people watched the Super Bowl. (Riccobono, 2014)In 2015 114.4 million people watched the Super Bowl. (Riccobono, 2015). How many people watched the Super Bowl this year?…

    • 639 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    Carmax Target Market

    • 461 Words
    • 2 Pages

    With the advancement in technology, marketers today are able to tailor the product as of their customer needs. Based on the data available it has become easier than ever for marketers to recognize their target audience. Costumers also have become accustomed to this marketing behavior and expect the companies to deliver their specific needs. Understanding customer needs in consumer market is a difficult process but very vital for marketers. Markets must be able to identify individuals with common characteristics and segment them from the total market.…

    • 461 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    People who buy products that are made for a specific purpose expect that the product will fulfill their wants and needs. They do not want to spend money on something that will not be beneficial to them or be worth the money that they have spent on it. Think about how upset you are when you long anticipate a new product coming out; especially if it is marketed for a long time before it is actually available to the general public. The new NBA 2k game that came out was so long anticipated that when it came out hardly anyone that bought the game even liked it.…

    • 1198 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The marketing concept is the knowledge that a business should endeavor to fulfill the necessities of patrons and to accomplish the business's objectives. The “4P’s” are Product (a produce, amenity, or concept to please the shopper's desires), Price (the quantity of currency estimated, or provided for the expense of an item), Promotion (the expansion of a merchandise, or perspective through advertising), and Place (a method of delivering the commodities to the buyer). The “4P’s” are components of the marketing mix and are the dynamics that can be implemented by the marketing division to solve a marketing problem. Disney uses the “4P’s” approach; Product-Walt Disney Studios is a major force in the animated movies, cartoons and major blockbuster…

    • 326 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    One Archers: A Case Study

    • 2223 Words
    • 9 Pages

    Introduction One of the basic and fundamental aspects in businesses is the marketing. Marketing has been defined by the American Marketing Association as “the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives” (as cited in Lancaster & Reynolds, 2007). A number of researchers (Battor, Zairi and Francis, 2008, as cited in Bodea, 2016) have stated that a major reason to analyze marketing capabilities is situated in the ability of a company to influence the customers, market, and the firm’s profitability. That is why business owners should recognize the extent of the effects which marketing imposes on the success of a business in order to organize an efficient marketing plan that would most benefit the firm. Through the process of marketing, firms would be able to provide awareness…

    • 2223 Words
    • 9 Pages
    Great Essays
  • Superior Essays

    Marketing segmentation and positioning for Toyota Company. Marketing is a process of creating, communicating and delivering products to customers and stakeholders to satisfy their needs. Companies should develop variety of ways to get customers and understand what they need. For every customer, the company uses specific way of delivering the product because company cannot sell all products and vehicles to one single customer.…

    • 707 Words
    • 3 Pages
    Superior Essays
  • Improved Essays

    Evidently, businesses require a greater understanding of the forces that drives these marketing principles in order to maintain an edge in their usual business without facing with eroding margins, risks, underleveraged partnerships and operational difficulties. Increasingly modernistic clients: This is a typical driving force of the marketing principles and the impetus…

    • 700 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    “There are five different concepts of marketing. Each concept varying in the function that they deal with. As the market changes, so do the concepts of marketing.” (Hose 2017) There is production concept, selling concept, marketing concept, and societal marketing concept.…

    • 893 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Businesses and marketers must ask themselves certain questions when identifying their target market. Question such as follow better help met the needs and wants of the consumer. What are we selling, and what makes it so distinctive? To whom are we selling the product? Why should people buy the product or service from the company?…

    • 714 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    What is marketing? When most people think of marketing they normally think of the trading and selling of goods and services. Holdford defines marketing as “a process of problem solving, in which marketers attempt to identify and meet the needs of customers. ” Marketing is the exchanges of people in which something of value is traded for the purpose of satisfying needs and wants.…

    • 1041 Words
    • 4 Pages
    Great Essays
  • Improved Essays

    What is MARKETING Marketing is about identifying human and social needs and meeting those needs profitably. “Marketing is a process through which concepts will be converted in to goods and services, which is offered to customers”. IMPORTANCE OF MARKETING…

    • 1222 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Question 2 SWOT Analysis SWOT analysis aims to identify the internal strengths and weaknesses involved an organization and the firm’s capability and resources to deal with changes. Besides, it is useful in assisting risk management by analyzing the opportunities and threats arising from external business environment. It is useful to assist the firm in providing specific insights that can be used to develop the appropriate marketing strategy by summarizing the key favorable and unfavorable issues from the business environment (Wheelen & Hunger 2002, p. 109). 2.1 Strengths In term of the beverages and diaries business, F&N has gained itself a strong and reputable brand name over the years with various brand awards (Awards 2014).…

    • 749 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    Modern Marketing Essay

    • 792 Words
    • 4 Pages

    With the advancement in business, marketing has been gradually developed. Businesses carry out marketing in order to “establish, maintain and enhance long term customer relationships at a profit, so that the objectives of the parties involved are met.” (Gronroos, 1990 as cited in Hall and Jones, 2008, p.48) Marketing is a management process which helps making a profit in the long term to survive, identifying and satisfying consumers needs and requirements as well. Marketing as a formal academic concept has a more recent history which is as old as commercial activity and has been practiced for centuries.…

    • 792 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Marketing concentrates on the needs and desires of consumers along with an ability of a company to produce, develop and persuade these consumers into purchasing. Marketing also involves the act of enhancing the satisfaction of the product sold and ensuring the product or service is continually bought. Product planning and development allows companies to offer a higher quality product or services to customers while at the same time competing with and pulling ahead of competitor’s products. Product Planning and Development Process Let us start by understanding that a product is anything that can be offered to a market that satisfies a want or need to include physical goods, services, experiences, events, person, place, properties, organizations, information and ideas (Kotler & Keller, 2012). In order for companies to create successful products the company must be able to understand its customers, markets and competitors along.…

    • 1156 Words
    • 5 Pages
    Improved Essays

Related Topics