Customers tend to feel more confident purchasing brands that are well known, and because Schweitzer is so much smaller than it’s competitors, potential customers may not trust SEL as much. Schweitzer’s top three competitors have between 44 and 100 times the amount of employees, giving them an advantage in market size and ability to reach more customers. Because the majority of Schweitzer’s company is located in Pullman, which is a very small town, not as many people are aware of it, making it less likely for them to know about SEL’s
Customers tend to feel more confident purchasing brands that are well known, and because Schweitzer is so much smaller than it’s competitors, potential customers may not trust SEL as much. Schweitzer’s top three competitors have between 44 and 100 times the amount of employees, giving them an advantage in market size and ability to reach more customers. Because the majority of Schweitzer’s company is located in Pullman, which is a very small town, not as many people are aware of it, making it less likely for them to know about SEL’s