For my non-verbal communication activity, I decided to go to the Ethiopian soccer championship tournament this year that took place last weekend in the University of Maryland, hosted by the Ethiopian Soccer Federation in North America (ESFNA). This was a unique non-verbal experience both in the sense that it was a sports event (rather than the conventional idea of a performance or art showcase) and also due to the fact that it was a foreign-based event hosted in the United States. The target audience for this event was Ethiopians of all ages in the United States. The target audience was so broad because this is an annual event that thousands of Ethiopians from all over America travel to attend. The games feature Ethiopian teams from different
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In addition, there were over 20 food vendors at the stadium selling traditional food from their booths, including injera (a soft bread-like food) and doro wot (a type of chicken stew). Although seeming arbitrary, vendors did this deliberately to provide a sense of familiarity to the tournament attendants. Another apparent element of the tournament was the use of artifacts. Vendors and the organizers of the event, the ESFNA, utilized a variety of of different types of artifacts in order to appeal to the different age groups. Children were able to enjoy the many attractions at the event, including the moon bounces and face-painting booths that they may have been used to seeing at other American festivals. Teens had the opportunity to attend the concerts featuring famous Ethiopian singers that most of them grew up listening to. They were also able to buy their merchandise and other Ethiopian-made accessories at the booths in the stadium. Additionally, they were able to watch the 2015 Ethiopia USA beauty pageant held on the field, paralleling the Miss America beauty pageants. The adults were entertained by cultural booths that sold instruments and clothing, along with the many showcases throughout the weekend that presented traditional
In addition, there were over 20 food vendors at the stadium selling traditional food from their booths, including injera (a soft bread-like food) and doro wot (a type of chicken stew). Although seeming arbitrary, vendors did this deliberately to provide a sense of familiarity to the tournament attendants. Another apparent element of the tournament was the use of artifacts. Vendors and the organizers of the event, the ESFNA, utilized a variety of of different types of artifacts in order to appeal to the different age groups. Children were able to enjoy the many attractions at the event, including the moon bounces and face-painting booths that they may have been used to seeing at other American festivals. Teens had the opportunity to attend the concerts featuring famous Ethiopian singers that most of them grew up listening to. They were also able to buy their merchandise and other Ethiopian-made accessories at the booths in the stadium. Additionally, they were able to watch the 2015 Ethiopia USA beauty pageant held on the field, paralleling the Miss America beauty pageants. The adults were entertained by cultural booths that sold instruments and clothing, along with the many showcases throughout the weekend that presented traditional