Create Brand Value
Yes, I know. Gary Vee told everyone that in 2017 they should document, don't create. And I agree. But I want to stop people from misunderstanding. Or at least what I am pretty sure is a misinterpretation of Gary's words. I don't know Gary Vee, and I'm pretty sure he has no idea who I am (although, he did come up in my LinkedIn suggested connections), but I consider myself a proud citizen of