Personal Branding Case Study

Decent Essays
1. Introduction

In today’s world each and very object is been marketed with a specific brand to a target markets or market segments. A brand is a name, term, design symbol or any other feature that identifies one sellers good or service as distinct from those of other sellers.
J. Paul Peter, 2012. Marketing Management: Knowledge and Skills, 11th Edition. 11th Edition. McGraw-Hill Education.

This report gives an introduction to personal branding and the key concepts of personal branding By giving an introduction to David Beckham fragrance products which was chosen to create this report.

Thirdly to emphasis on consumer buying behavior on the branded fragrances product range. The stages of consumer buying behavior and the factors that influence
…show more content…
With his food ball talents. David Beckham build up his brand not only as a football player but also as a Father and a good husband. He was chosen from corporations to be the brand ambassador for their products which he accumulated a Net worth of 350 million dollars. With the marriage of Victoria he was familiarized as a celebrity. These are some of the key dimensions of Beckham’s life that affected the perceptions of …show more content…
A social role is a set of attitudes and activities that a person is supposed to have. Also A person will show case his social status with the product that he buys and also with the servicers that he uses. This will indicate the other the amount statues.

Personal factor
The decisions of a customer will also be determined by the characteristics of the customer’s Age, Life style, Purchasing power and revenue, Personality and self –Concept. The customer will change the appropriate brand products according to his age. Also the buying behavior changes of the customer’s Life style whether he is single married or whether he needs a healthy life style. Also the purchasing power place a major role on the customer with his income and capital.

Psychological factor The psychological factors can be categorized in to four categories.
Motivation - Is the initial stage as identifying the need to full fill the customers want. It usually works at a subconscious level. And it is often difficult to

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