Analogy Introduction:
A life insurance companies can persuade consumer by using either the central or peripheral route. When advertisers use the central route, they tend to make the commercial very informative of the products and services the life insurance company can provide. An alternative option would be to use the peripheral route. When advertisers use this route, they tend to use more visually appealing attributes. If you look closely to any commercial, they are dominantly using either the central or the peripheral route.
Body:
I will first analysis the Smart Life Insurance commercial. This commercial is dominantly y using the Central route of persuasion, however there are hints of peripheral persuasion. The commercial mainly shows a
A life insurance companies can persuade consumer by using either the central or peripheral route. When advertisers use the central route, they tend to make the commercial very informative of the products and services the life insurance company can provide. An alternative option would be to use the peripheral route. When advertisers use this route, they tend to use more visually appealing attributes. If you look closely to any commercial, they are dominantly using either the central or the peripheral route.
Body:
I will first analysis the Smart Life Insurance commercial. This commercial is dominantly y using the Central route of persuasion, however there are hints of peripheral persuasion. The commercial mainly shows a