In 1928, a few years after WWI came the existence of the Perfecto jacket through a partnership between Beck Industries, a Harley-Davidson distributor, and Irving Schott, manufacturing clothing company located in New York city. It is believed that Beck asked the Schott brothers to design a leather jacket that could withstand extreme weather and most types of accidents. The jacket was an adaptation of the leather jackets worn during WWI. Beck Industries specifically asked for a zipper on the jacket and Schott NYC was one of the first companies known to have attached …show more content…
This lead to the emergence of creative freedom, represented in fashion, music and film. McQueen was an exemplary character in his aviators and leather, but the British band "The Beatles" made the style well known among the best in class rock and roll fan base.
At the height of peace, love and rock and roll, The current wave of rebellion came to the streets of downtown New York City through underground music, feminists asserted their equality and women also began to wear the leather jacket on a widespread scale. Non-conforminst female musicians, especially, began to regularly sport the once male-dominated trend. Sure, rock bands like Duran Duran, The Sex Pistols and The Ramones were wearing roughed-up versions, but female rockers like Blondie and Joan Jett also adopted the trend by adding studs, pins and other mixed metals to the now unisex jacket.
The rise of the supermodel in the '90s ushered in the age of model-off-duty style. The majority of fashion followers were still high off of lingering alternative rock and grunge trends from previous decades. That paired with the rise of supermodel stardom perpetuated a new wave of casual-chic fashion. High-fashion supermodels like Kate Moss (who has held onto the trend over the years) pared down the once harsh leather jacket, by wearing less ornate, streamlined