Perception and Decision Making Essay
A process by which individuals selects, organize and interpret their sensory impressions in order to give meaning to their environment
Person Perception (frequently used shortcuts in judging others)
People selectively interpret what they see based on their interests, background, experience, and attitudes (Ex.
Perceiving a problem from my specialty view)
Judging someone on the basis of one's perception of the group to which that person belongs (ex. Athletics are
best to hire)
Attributing one's own characteristics to other people (ex. everyone is as ambitious
A person's …show more content…
What do you want it equipped with?
CD player, A/C, and on and on
How do we decide?
Rational Decision Making Process
1. 2. 3. 4. 5. 6.
Define the problem Identify the decision criteria Allocate weights to the criteria Develop the alternatives Evaluate the alternatives Select the best alternative
1. 2. 3.
Problem clarity Known options Clear preferences
Constant preferences No time or cost constraints Maximum payoff
How Are Decisions Actually Made?
Individuals make decisions by constructing simplified models that extract the essential features from problems without capturing all its complexities
Satisficing not optimizing
the first good enough
Intuitive decision making
An unconscious process created out of distilled experience. People use intuition when:
High level of uncertainty and when little precedent exists When variables are less scientifically predictable Facts are limited, data not that useful, when time is limited and pressure exists
Individual Differences: Decision Making Styles
Tolerance for ambiguity High Analytic
Careful decision maker Ability to cope with new situations
Creative Focus on long range
Efficient & logical decisions. Focus on the short run
Work well with others Receptive to suggestions from others