Pepsico Social Responsibility Case Study

828 Words 4 Pages
Social initiatives are a growing priority for companies to conduct and practice ethical behavior appointed by corporate policy. Corporate citizenship is a concept that has attracted worldwide attention, as demand for corporate social responsibility continues to grow. Corporate social responsibilities (CSR) includes; economic, legal, ethical, and philanthropic responsibilities. Today, companies are mindful of the social and environmental impacts of international production. It is accepted that companies should not be only profitable, but also benefit society. While some companies practice a minimal form of social responsibility, others are making it the priority of their operations. PepsiCo’s CSR, for example, is focused on delivering
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Socially responsible initiatives makes a company appeal to socially conscious consumers and employees and most importantly creates an impact on the environment. Corporate Social Responsibility is the continuing commitment by businesses to behave ethically and contribute to economic development while improving the quality of life of the workforce, their families, local communities, and society at large. CSR is a concept with many definitions and practices. The way it is understood and implemented differs greatly for each company and country. Moreover, CSR is a very broad concept that addresses many and various topics such as; human rights, corporate governance, health, safety, environmental effects, working conditions, and economic development. However, the main purpose of CSR is to drive change towards sustainability. At PepsiCo, sustainable farming is a major focus. PepsiCo is a company that depends on agriculture across their food and beverage businesses. The majority of their raw material comes directly from agriculture. Sustainable farming helps secure their supply chain into the future, manage volatility, address the growing level of …show more content…
It values the health and well-being of their associates, partners, customers, and consumers. The company offers a wide range of benefits that encourages wellness, promotes healthy living, and gives associates and their families tools and information to make educated healthcare decisions. The company 's vision called Performance with Purpose, aims to deliver sustainable growth by investing in a healthier future for people and the planet. Pepsi created a project called Project Refresh. The project secures social media tools to empower communities to support projects that benefit social and environmental causes. This is made possible by supporting organizations with cash donations. Pepsi looks for businesses, people, and non-profit organizations with ideas that will have a positive impact. Project Refresh also allowed the company to set up a campaign which helped donate million of dollars to the families affected by the BP spill in 2010. Grants were also given to causes such as; providing injured Gulf coast sea turtles and other animals with shelter and health services, providing shelter to families who lost their homes due to the spill, and creating jobs for oil spill victims. PepsiCo continues to make a positive impact on the environment by encouraging consumers to recycle their cans by putting recycling kiosks at concert venues, in grocery stores, and along city sidewalks. The company has also

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