Pepsico Marketing Plan Essay
In my opinion marketing plan of PepsiCo is very complicated and a very big question because PepsiCo has several disparate lines of business. We really need to look at each segment separately. But broadly, I …show more content…
It is a systematic and intensive investigation of all phases of the marketing process with a view to obtain relevant knowledge.
b) Product planning and development-PepsiCo is concerned with anticipating customers,needs,developing new products and improving the existing products, so as to meet the expectations of the customers.e.g.,Launching new products such as Pepsi True, Propel etc.
c) Standardisation and Grading-PepsiCo sets certain standards for a commodity on the basis of desired qualities and divides products into classes. By both of these strategy products enjoy a ready …show more content…
This is the other main strategy of PepsiCo to increase its sales. Packaging reduces the risk of spoilage, breakage,leakage,etc in this process of storage and transportation of goods. It is also used to attract the customers towards particular product.
e) Pricing- there is an inverse relation between price and demand therefore pricing is the main focus of PepsiCo. It is an important function because the prices of a firms products determine the volume of sales and the amount of profit. The theory on which PepsiCo works is cut-throat competition because it is running in an oligopoly market.
f) Physical Distribution or Place- It is also a strategy of PepsiCo which consists of all the activities involved in transferring ownership and physical possession of the product to consumers. Its purpose is to make the product available to consumers at the right time and at the right place.
g) Promotion- The most successful and powerful strategy of PepsiCo is Promotion which refers to the use of communication with the double objective of notifying probable customers about a product and persuading them to buy