Company and Product Background
PepsiCo, Inc. was established due to the unification of Pepsi-Cola and Frito-Lay. Pepsi-Cola was created by a pharmacist during the late 1890’s, and Frito-Lay, Inc. was founded by the merger of two already existing companies in 1932. Soon, the new company started to grow and increase their product portfolio. At this time, PepsiCo is one of the world’s a leading global food and beverage company (PEPSICO, 2015). They offer and successfully deliver a significant amount of products from different top global brands to over 200 countries and territories. Pepsi-Cola is one of the world’s favorite soft drink brand for over a century, together with their main competitor which is Coca-Cola. The two brands have been in soda wars against each other since a long time ago, seemingly …show more content…
Through the use of vibrant colors, the advertisement draws attention to a shiny Pepsi can dressed up with the most frightful costume of all times. Attempting to be looking like Dracula, the can of Pepsi appears in a dark and remote place wearing a Coca Cola cape. The dark colored background where the can is located appears to be in the middle of isolated rocks during a really empty night. In the top of the advertisement, in thin, white and relatively middle-sized there is a tagline, and it states “We wish you a scary Halloween!”, all presented in a single centralized line right above the product. At the very bottom of the page completely to the right side, is where the Pepsi logo is located, consists on a global shape painted with two contrasting colors, red and blue, and it have a curl in the center that divides the globe into two parts. The Pepsi logo font uses italicized, is simple yet elegant and outstanding, in this ad it is displayed small, white and placed down below the global
PepsiCo, Inc. was established due to the unification of Pepsi-Cola and Frito-Lay. Pepsi-Cola was created by a pharmacist during the late 1890’s, and Frito-Lay, Inc. was founded by the merger of two already existing companies in 1932. Soon, the new company started to grow and increase their product portfolio. At this time, PepsiCo is one of the world’s a leading global food and beverage company (PEPSICO, 2015). They offer and successfully deliver a significant amount of products from different top global brands to over 200 countries and territories. Pepsi-Cola is one of the world’s favorite soft drink brand for over a century, together with their main competitor which is Coca-Cola. The two brands have been in soda wars against each other since a long time ago, seemingly …show more content…
Through the use of vibrant colors, the advertisement draws attention to a shiny Pepsi can dressed up with the most frightful costume of all times. Attempting to be looking like Dracula, the can of Pepsi appears in a dark and remote place wearing a Coca Cola cape. The dark colored background where the can is located appears to be in the middle of isolated rocks during a really empty night. In the top of the advertisement, in thin, white and relatively middle-sized there is a tagline, and it states “We wish you a scary Halloween!”, all presented in a single centralized line right above the product. At the very bottom of the page completely to the right side, is where the Pepsi logo is located, consists on a global shape painted with two contrasting colors, red and blue, and it have a curl in the center that divides the globe into two parts. The Pepsi logo font uses italicized, is simple yet elegant and outstanding, in this ad it is displayed small, white and placed down below the global