Pepsi And Diet Coke Use Testimonial Advertising Through Visual Images, Verbal Messages, And Font

817 Words Nov 9th, 2015 4 Pages
Pepsi and Diet Coke use testimonial advertising through visual images, colors, verbal messages, and font size. Also it uses One Direction, Drew Brees, and Taylor Swift to get consumers to buy their product. Testimonial advertising, is described when an advertiser uses a public figure to promote their product. Visual images, are described as something that goes on an advertisement that help promote the product. Colors, are described in an advertisement to bring out light or darkness that a consumer would notice. Verbal messages, are described as anything written on the advertisement (e.g., a slogan). Finally, font size is described in an advertisement by how big or small the print is. In this essay the two advertisements will be tied together through their visual images, colors, visual messages, font size, and testimonial advertising.

In the Pepsi advertisement the visual images show the testimonial side of the advertisement, by using celebrities. The colors in the Pepsi advertisement are bright to show that Pepsi will make you feel bright and happy. The Pepsi advertisement uses visual message, “live for now” to say that drinking a Pepsi will make you live in the moment. When using celebrities the examples, Pepsi uses are, One Direction and Drew Brees. Both will bring in different types of audiences that will drink Pepsi. For example, One Direction will bring thousands of screaming teenage girls who would do anything to drink the same product that their favorite band…

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