What is culture? Culture is the beliefs, customs, and arts of a particular society, group, place, or time. Many Americans underestimate the importance of culture in history; however, culture and history have a direct relationship. When a historical event happens, usually there is a change in social culture; for example, the great depression was a historical event that cause a change in people’s lifestyle (cultural change). People went from attending expensive parties, eating a lot of food, and dressing in extravagant clothes in the Roaring Twenties to struggling in dust storms, having no food to eat, and dressing in “raggish” clothes; moreover, studying culture of a specific era is simultaneous with studying the history of a certain era.
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In the 1960s, there was a major shift of focuses in Pepsi Ads from than the modest housewife. The first major change in Pepsi ads were the present of soldiers. When one analyze the soldiers in the numerous 1960s Pepsi ads, one will research “soldiers in the 1960s” and learn that the Vietnam War is an important aspect of the 1960s. The many ads where Pepsi ads depicted soldiers drinking pepsi, can give one a sense of how Americans initially supported the U.S involvement in the Vietnam War, as well implying that Pepsi is the soldiers’ choice soda and drinking pepsi were supporting the soldiers. According to a Gallup Poll that was taken during the Vietnam, only twenty-four percent of Americans thought the U.S. made a mistake sending troops to fight in Vietnam in August 1965. Pepsi ads is a great tool understand how people initially supported the Vietnam War. Another major change culture in the sixties can be recognized by analyzing Pepsi ads from the mid-sixties. Again, in the nineteenth-fifties and early half of the sixties, Pepsi ads only showed women dressed in their modest dresses and skirts standing near a table or plate of food and soldiers drinking pepsi; however, during the latter half of the sixties, Pepsi ads started showing women wearing miniskirts and socializing and flirting with men. What cause this shift in image in the ads? The Sexual Revolution. The Sexual Revolution in the latter half of the sixties was when young adults argued that they could have premarital sex and switch up dating partners whenever they want, as well as how many they want. This idea was a challenge against traditional and modest principals. Because this protest against traditional beliefs were front and center in national articles, debate, and news, this sexual revolution was known by most Americans. Pepsi took notice that teens and young adults have become the focus in consumer business (many companies was now
In the 1960s, there was a major shift of focuses in Pepsi Ads from than the modest housewife. The first major change in Pepsi ads were the present of soldiers. When one analyze the soldiers in the numerous 1960s Pepsi ads, one will research “soldiers in the 1960s” and learn that the Vietnam War is an important aspect of the 1960s. The many ads where Pepsi ads depicted soldiers drinking pepsi, can give one a sense of how Americans initially supported the U.S involvement in the Vietnam War, as well implying that Pepsi is the soldiers’ choice soda and drinking pepsi were supporting the soldiers. According to a Gallup Poll that was taken during the Vietnam, only twenty-four percent of Americans thought the U.S. made a mistake sending troops to fight in Vietnam in August 1965. Pepsi ads is a great tool understand how people initially supported the Vietnam War. Another major change culture in the sixties can be recognized by analyzing Pepsi ads from the mid-sixties. Again, in the nineteenth-fifties and early half of the sixties, Pepsi ads only showed women dressed in their modest dresses and skirts standing near a table or plate of food and soldiers drinking pepsi; however, during the latter half of the sixties, Pepsi ads started showing women wearing miniskirts and socializing and flirting with men. What cause this shift in image in the ads? The Sexual Revolution. The Sexual Revolution in the latter half of the sixties was when young adults argued that they could have premarital sex and switch up dating partners whenever they want, as well as how many they want. This idea was a challenge against traditional and modest principals. Because this protest against traditional beliefs were front and center in national articles, debate, and news, this sexual revolution was known by most Americans. Pepsi took notice that teens and young adults have become the focus in consumer business (many companies was now