3, The McDonald’s impact in people
McDonald also brought the different impact on the people, such as children, young people, workers and the elderly. These effects have been reflected in their life.
Children:
，Now, we had to admit that the ad effect of McDonald is very good. However, children are the most uncontrollable group of people; they are always easier to attract by delicious burgers and ice cream. This is the huge success of McDonald. However, there comes a question, approximately ten percent of the world 's children are estimated to be overweight or obese. From the years 1999 to 2004, the prevalence of obesity among boys and girls rose more than four percent (10,Seiders, K. & Petty, R. D. (2007). If this trend of dramatically increasing …show more content…
The advertising promotion ways and culture position.
McDonald has a lot of advertisings, each of which is though the communication and promotion of the mass media, and makes big progress in each of these areas, so that McDonald gets awareness around the world through these media. Especially on television, most people 's awareness is from advertisements seen on television. On the position of culture, McDonald positions itself as a convenient and fast food supplier, so as long as people think about the fast food, they will think of the Golden Arches, and once mentioned Golden Arches, they will think of McDonald. This is a marketing strategy.
In emotion:
According to analysis，McDonald 's seems to be a cultural broker, through the provision of products for the consumer recognition and establish emotional bonds. McDonald is also prominent for consumer desire to achieve, and feel happy. These are expressed in most of families for letting people know the warm and love from family with parent.
The impact in different …show more content…
“Linking Logos with Print for Beginning Reading Success” The Reading Teacher, Vol. 38, No. 7. pp. 633-639.
Wepner said the McDonald 's Golden Arches logo is one of the most recognizable in the world, so it’s a good part to be known the logo .
8, Helmer, J. (1992). Love on bon: How McDonald’s won the burger wars. Journal of Popular Culture, 26(2), 85-97. In this paper, Helmer printed out the family image, and explains what is the family image. From the paper, I can lean how does McDonald use the family image to express a way of family ad.
9, campaignlive.co.uk, (2004), World: Analysis - 'I 'm lovin ' it ' helps McDonald 's to rebuild customer relevance
I get a good example from the report that I can know how to analysis an advertising which declares a relationship with love and life to be used by McDonald. That way, I can say it’s a strategy of advertising.
10, Seiders, K. & Petty, R. D. (2007).Taming the obesity best: Children, marketing, and public policy considerations.American Marketing Association 26(2), 236-242.
From the bibliography, I know the fast food is not good to children, and according to some information mentioned by Seiders, there are huge issues for children is
McDonald also brought the different impact on the people, such as children, young people, workers and the elderly. These effects have been reflected in their life.
Children:
，Now, we had to admit that the ad effect of McDonald is very good. However, children are the most uncontrollable group of people; they are always easier to attract by delicious burgers and ice cream. This is the huge success of McDonald. However, there comes a question, approximately ten percent of the world 's children are estimated to be overweight or obese. From the years 1999 to 2004, the prevalence of obesity among boys and girls rose more than four percent (10,Seiders, K. & Petty, R. D. (2007). If this trend of dramatically increasing …show more content…
The advertising promotion ways and culture position.
McDonald has a lot of advertisings, each of which is though the communication and promotion of the mass media, and makes big progress in each of these areas, so that McDonald gets awareness around the world through these media. Especially on television, most people 's awareness is from advertisements seen on television. On the position of culture, McDonald positions itself as a convenient and fast food supplier, so as long as people think about the fast food, they will think of the Golden Arches, and once mentioned Golden Arches, they will think of McDonald. This is a marketing strategy.
In emotion:
According to analysis，McDonald 's seems to be a cultural broker, through the provision of products for the consumer recognition and establish emotional bonds. McDonald is also prominent for consumer desire to achieve, and feel happy. These are expressed in most of families for letting people know the warm and love from family with parent.
The impact in different …show more content…
“Linking Logos with Print for Beginning Reading Success” The Reading Teacher, Vol. 38, No. 7. pp. 633-639.
Wepner said the McDonald 's Golden Arches logo is one of the most recognizable in the world, so it’s a good part to be known the logo .
8, Helmer, J. (1992). Love on bon: How McDonald’s won the burger wars. Journal of Popular Culture, 26(2), 85-97. In this paper, Helmer printed out the family image, and explains what is the family image. From the paper, I can lean how does McDonald use the family image to express a way of family ad.
9, campaignlive.co.uk, (2004), World: Analysis - 'I 'm lovin ' it ' helps McDonald 's to rebuild customer relevance
I get a good example from the report that I can know how to analysis an advertising which declares a relationship with love and life to be used by McDonald. That way, I can say it’s a strategy of advertising.
10, Seiders, K. & Petty, R. D. (2007).Taming the obesity best: Children, marketing, and public policy considerations.American Marketing Association 26(2), 236-242.
From the bibliography, I know the fast food is not good to children, and according to some information mentioned by Seiders, there are huge issues for children is