Is what you want really what you need? Advertisements dominant today's society. The main concern of our generation is to buy all of the top trends. With the flip of a channel or a turn of a magazine page, one can see a version of what an ideal life is supposed to be like. Luxuries such as foreign cars, designer clothes, large houses with a ridiculous amount of rooms, shout out to us and say, “You need these things.Your life isn't complete without these things." As we gaze at all these the accessories we don't realize that they aren't necessities. An advertisement campaign project by Cordaid or the Catholic Organization for Relief and Development Aid created a campaign called, “People in Need”, which had a goal to raise awareness
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The intended audience is the people who don’t live in developing countries and are the consumers. Americans it is very simply to just swipe your Visa card and purchase what our heart desires and can afford yet we must open our eyes to realize that this isn't how we must live.The audience has a chance to have the perception of what a non-developed country is like compared to theirs. This visual uses pathos and logos to reach the audience.Pathos is apparent when we put our attention to the woman's skin color and her South African apparel. As the audience reflects about such images, they think about how poverty is such common issues that exist in South Africa, which pains and disturbs the audience leaving them to ask themselves “What can I do to change their situation? What could I possibly do to help them? The audience then will notice the text on the advertisement and text aid to 2255 to donate € 1.50, because of the strong guilt the ad creates. The ad also consists of logos due to the use of statistics to show the audience how much an average handbag cost compared to the weekly average amount weekly food costs.This would get the consumers to realize their spending. I believe this ad by Cordaid tried to accomplish getting consumers to make giving a main part of their lives. The “People in Need” organization did a thorough job at
The intended audience is the people who don’t live in developing countries and are the consumers. Americans it is very simply to just swipe your Visa card and purchase what our heart desires and can afford yet we must open our eyes to realize that this isn't how we must live.The audience has a chance to have the perception of what a non-developed country is like compared to theirs. This visual uses pathos and logos to reach the audience.Pathos is apparent when we put our attention to the woman's skin color and her South African apparel. As the audience reflects about such images, they think about how poverty is such common issues that exist in South Africa, which pains and disturbs the audience leaving them to ask themselves “What can I do to change their situation? What could I possibly do to help them? The audience then will notice the text on the advertisement and text aid to 2255 to donate € 1.50, because of the strong guilt the ad creates. The ad also consists of logos due to the use of statistics to show the audience how much an average handbag cost compared to the weekly average amount weekly food costs.This would get the consumers to realize their spending. I believe this ad by Cordaid tried to accomplish getting consumers to make giving a main part of their lives. The “People in Need” organization did a thorough job at