People Ahead Essay

2509 Words Jan 14th, 2014 11 Pages
CRAM Exclusive
Essay Sample
TAKE-HOME GRADED CASE ANALYSIS ASSIGNMENT: “PEOPLEAHEAD MARKETING PLAN” 1. DEFINE each of the following sections of the PeopleAhead Marketing Plan: a. Executive Summary: An executive summary, sometimes known as a management summary, is a short document or section of a document, produced for business purposes, that summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having

middle of document…

Implementation is the action that must follow any preliminary thinking in order for something to actually happen.

h. Evaluation and Control: Evaluation is the technique used after the marketing plan period to analyze success in achieving individual marketing objectives and to more broadly assess the entire organization’s marketing effort. Control: is the step that and organization takes to ensure that its marketing plan are successful.

a.



2. LIST at least three (3) major facts stated in the EXECUTIVE SUMMARY of the PeopleAhead Marketing Plan.



a. PeopleAhead provides platforms for people to find, advance and develop their career by sharing goals.

b. It prequalified career opportunities to members who confirms their interest and recommended to others.

c. Carlos Larracilla founded PeopleAhead and Tom Chevalier to improve people’s lives by helping them to achieved their career.



3. LIST and DESCRIBE the four (4) categories of the STRATEGIC OBJECTIVES of PeopleAhead’s marketing plan.



a. Mission: PeopleAhead’s mission is to help individuals with their career advancement and improve the human capital in companies.

b. Goals: Use brand matching technology: TrueMatch.

Build critical mass of users.

Drive traffic to the website throughout marketing blitzes.

Utilizes word of mouth advertising from satisfied users.

c. Business Summary: Business Consumer
CRAM Exclusive
Cow57352Cow

Related Documents

  • Valve Steams Ahead Essays

    workplace has also been propelling forward particularly focusing on the way in which they are governed. An organisational structure is the process of arranging people and other resources to work together to accomplish a goal (Schermerhorn, 2011). However, what happens when there is no organisational structure? This is the theme of the “Valve Steams Ahead” case study in which this report is assessing. Using peer-reviewed sources and other research, an analysis will be made of Valve Software’s operations regarding

    Words: 1368 - Pages: 6
  • Essay on Rough Waters Ahead

    Becca Stone Research in Financial Reporting 10-22-12 Case 12-9: Rough Waters Ahead 1. How should Smooth Sailings’ management perform the recoverability test for the cruise ship as of December 31, 2010? a. What assets and liabilities should be included in the “asset group” as defined by ASC 360-10 for purpose of performing the recoverability test? i. FASB ASC paragraph 360-10-35-23 states that for measuring an impairment loss, long-lived assets should be group with other

    Words: 616 - Pages: 3
  • Essay on People

    People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People People

    Words: 1439 - Pages: 6
  • The People Essay

    2013 Neat Vs. Sloppy In Suzanne Britt's "Neat People Vs. Sloppy People" and Dave Barry's " Batting Clean Up and Striking Out" both author's examine just complicated human relationships can be considering how many types of personalities are out there. They both share certain literary elements, but differ immensely

    Words: 1160 - Pages: 5
  • People Essay

    How To Win Friends And Influence People By Dale Carnegie -------------Copyright - 1936 / 1964 / 1981 (Revised Edition) Library of Congress Catalog Number - 17-19-20-18 ISBN - O-671-42517-X Scan Version : v 1.0 Format : Text with cover pictures. Date Scanned: Unknown Posted to (Newsgroup): alt.binaries.e-book Scan/Edit Note: I have made minor changes to this work, including a contents page, covers etc. I did not scan this work (I only have the 1964 version) but decided to edit it since

    Words: 89910 - Pages: 360
  • Essay People

    This was the birth of the first 'autotroph', a creature that could manufacture its own food. The plant was born and the process of photosynthesis had begun. FIRST MAN - HOMO ERECTUS EMERGES - (c 1 Million BC) EARLY MAN - (c 500,000 BC) For people that lived before the dawn of history, there was no such thing as a solar system. The world as they understood it, was a small patch of land bounded perhaps by hills and by the blue line of the sea. Overhead was the sky, and across it rode the sun

    Words: 1517 - Pages: 7
  • Hurt People Hurt People Essay

    Hurt People Hurt People A Critique Lynetric Rivers Liberty University COUN 507 B01 Summer 2010 Term Deadline: 6/13/2010 Instructor’s Name: Diane Powell Hurt People Hurt People A Critique Dr. Wilson opens her book by stating, “It’s true, isn’t it? Hurt people hurt people.” (2001 pg.9) It is Dr. Wilson’s belief that by shedding light on

    Words: 1136 - Pages: 5
  • Case 12-09 Rough Waters Ahead Essay

    Case 12-9 Rough Waters Ahead - IFRS 1. Cruise Ship belongs to the assets that apply to IAS 36 Impairment rule IAS 36-2 states the Impairment of Assets rule shall be applied in accounting for the impairment of all assets, other than: a) Inventories b) Assets arising from construction contracts c) Deferred tax assets d) Assets arising from employee benefits e) Financial assets that are within the

    Words: 1043 - Pages: 5
  • Ivf “Society Moves Ahead and the Law Limps Behind” Essay

    “Society moves ahead and the law limps behind” This statement implies that society and populations progress and there is a need for new laws to cater for this progress. Technology can sometimes present new challenges which the law must meet. Some of these technological challenges have included assisted birth technology (ABT) like surrogate births, and in IVF. Surrogacy involves a woman who bears a child for a couple, with the intention of handing it over at birth. She is usually either artificially

    Words: 1121 - Pages: 5
  • Essay Telecom Vas Market in India - the Road Ahead

      Telecom VAS market in India - The road ahead Mobile communication is one of the most popular innovations in the past half century. It is ranked only below, Internet & PC/Laptops. However in the recent times, mobile phones have surpassed both PC/Laptops & Internet users; thanks to the popularity of mobile phones in emerging markets. The emerging markets referred here are mainly non voice services like connecting to the internet, sending emails, playing

    Words: 963 - Pages: 4