People Ahead Essay

2509 Words Jan 20th, 2014 11 Pages
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Essay Sample
TAKE-HOME GRADED CASE ANALYSIS ASSIGNMENT: “PEOPLEAHEAD MARKETING PLAN” 1. DEFINE each of the following sections of the PeopleAhead Marketing Plan: a. Executive Summary: An executive summary, sometimes known as a management summary, is a short document or section of a document, produced for business purposes, that summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having

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Implementation is the action that must follow any preliminary thinking in order for something to actually happen.
h. Evaluation and Control: Evaluation is the technique used after the marketing plan period to analyze success in achieving individual marketing objectives and to more broadly assess the entire organization’s marketing effort. Control: is the step that and organization takes to ensure that its marketing plan are successful.
a.

2. LIST at least three (3) major facts stated in the EXECUTIVE SUMMARY of the PeopleAhead Marketing Plan.

a. PeopleAhead provides platforms for people to find, advance and develop their career by sharing goals.
b. It prequalified career opportunities to members who confirms their interest and recommended to others.
c. Carlos Larracilla founded PeopleAhead and Tom Chevalier to improve people’s lives by helping them to achieved their career.

3. LIST and DESCRIBE the four (4) categories of the STRATEGIC OBJECTIVES of PeopleAhead’s marketing plan.

a. Mission: PeopleAhead’s mission is to help individuals with their career advancement and improve the human capital in companies.
b. Goals: Use brand matching technology: TrueMatch.
Build critical mass of users.
Drive traffic to the website throughout marketing blitzes.
Utilizes word of mouth advertising from satisfied users.
c. Business Summary: Business Consumer
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