Peetnik Case Study

1. Peetniks program creates a sense of group influence by making their program feel like a community for the members. The sense of community continues when it comes to names. Employees are not called associates, or team members they’re called peetniks. The Peetniks names continue to the members or the program. Everything is very specialized for the members of the program. They have their own special phone number to call the call center. There is also a special place on the Peetniks website to manage deliveries. Members receive special offers via email.

2. There are many hard benefits that members of the Peetniks program receive the most important one being convenience. Members also receive 15% discount on shipping. Free merchandise is sent