Buckyballs Energy Drinks Case Study

Great Essays
The different ethical and social issues arising from product development and product safety are the obligations companies have to develop products that are safe for public use, reasonably serves the purpose as advertised, has appropriate and effective warnings, as well as offering a product that will not unjustifiably pose a danger to the buyer. The ethical and social responsibility of the company relate to the safety concerns of the product to be sold, not creating unsafe products and what to do when there are problems with the product after being sold (Jennings, 2015, pg. 503).
What are the different ethical and social issues arising from product advertising? Should certain types of advertising be more or less regulated? Explain.
The different ethical and social issues arising from product advertising relate to the truthfulness of the product description, potential harm it could cause and impressionability on unintended targets. Advertising can be seen as a grey area, however they should stay within the bounds of the law in terms of false and inflated advertising. Yes, certain types of advertising should be more regulated such as products potentially dangerous and impressionable to children, alcohol, cigarettes, products that are harmful or have side effects and, any product that is health related. What are the different ethical and social issues arising from product sales and contracts? Explain. The different ethical and social issues that arise from product sales and contracts are honoring the contract after the sale, fairness of the contract, and disclosure, consumer understanding of the contract and hidden information. Product sales and contracts should be accurate, explicit and fair to both parties. One member mentioned that the use of aggressive sales tactics has a negative impact on society as a whole and all too often people end up spending money they don’t have. Per Case 8.1, Skechers, please answer Discussion Questions 1,2,3 on Page 492 Were these statements just puffing, or were they statements of fact? The statements made in the Skechers case was just puffing, had they been actual facts they would not have been fined by the FTC and forced to cease using the statements in their advertising. Does the presence of Kim Kardashian in the ads negate any factual promises? Should consumers have known better? What do the sales figures tell you about the ad campaign? The presence of Kim Kardashian or any celebrity in ads, does not negate factual promises due to the fact they are paid to endorse a product and not to do actual research. The consumers should have known better, however the use of celebrities in ads enforce the idea that the promises should be true and consumers seems to trust them. Based on the sales figures, the ad campaign was successful. Evaluate the ethics of the marketing executive who used her husband to come up with the study and discuss the nondisclosure of his identity. The marketing executive who used her husband to come up with the study was unethical and a conflict of interest. The husband’s medical opinion of the product is invalid due to his relationship and insider information with the company. By the nondisclosure of the doctor, the company was acknowledging that he might be questioned if people knew of his relationship. Per Case 8.4, Eminem, please answer Discussion Questions 1,2 on Page 501 Is copying the “look and feel” of an ad ethical? The copying of the “look and feel” of an ad is unethical and within
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What similarities do you see between Buckyballs and energy drinks? What differences?
It is possible energy drinks could be banned however caffeinated drinks are readily available and widely accepted and energy drinks are no different. The similarities between Buckyballs and energy drinks are they do not provide appropriate warnings. Buckyballs can be fatal when ingested just as over consumption of energy drinks or mixing them with alcohol can have adverse health effects. The differences between them are the intent of use, Buckyballs were intended as an adult novelty toy, whereas energy drinks are a consumable product. What voluntary solutions could the energy drink makers undertake? Why would they want to undertake voluntary disclosures? Why wouldn’t they want

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