Why is the digital price almost half of the print price? - To provide customers with a choice, The New York Times(NYT) offered one week print subscription for $15.40, while offering unlimited digital access for $ 8.75. The low setup costs of digital version enabled NYT to price it low and the high (52%) production and distribution costs of print forced NYT to charge a premium amount. This difference in price arose from the fact that company could afford to decrease the print circulation, thereby saving on operating costs and improving on advertising volume, with the introduction of digital subscription.
Why is the print + digital price less than the print price? - NYT, cleverly, implemented a decoy pricing strategy of introducing a less priced …show more content…
With growing dependency of a country's economy on worldwide web, government will impose stricter cyber laws of Paywall information theft and security, there by securing the publisher from any kind of plagiarism(which is common now). The exponential growth of internet has seen millions of online information portals gather ground breaking information from news websites such as New York Times. With the introduction of Paywall, these portals will subscribe to survive. They’re professionals inside and outside of tech, an audience that pays for information that’s going to make them smarter and give them an edge and to be ahead of the curve, and many of them already expense information like that. The implementation of the metered Paywall by New York Times will also enable and push the competitors to implement the same, bringing the battle to a plan field. Marketing a service or a product is very contextual. In countries such as India and China, where there is a rapid increase in disposable income and a belief that the more expensive the product/service is the better the quality is, the model will strike a chord bringing it closer to millions of users who can and will afford subscriptions. e.g. An Indian IT company has purchased close to 5000 subscriptions as part of the in house learning institute; and there are hundreds of such organizations which can afford and feel the necessity to do
Why is the print + digital price less than the print price? - NYT, cleverly, implemented a decoy pricing strategy of introducing a less priced …show more content…
With growing dependency of a country's economy on worldwide web, government will impose stricter cyber laws of Paywall information theft and security, there by securing the publisher from any kind of plagiarism(which is common now). The exponential growth of internet has seen millions of online information portals gather ground breaking information from news websites such as New York Times. With the introduction of Paywall, these portals will subscribe to survive. They’re professionals inside and outside of tech, an audience that pays for information that’s going to make them smarter and give them an edge and to be ahead of the curve, and many of them already expense information like that. The implementation of the metered Paywall by New York Times will also enable and push the competitors to implement the same, bringing the battle to a plan field. Marketing a service or a product is very contextual. In countries such as India and China, where there is a rapid increase in disposable income and a belief that the more expensive the product/service is the better the quality is, the model will strike a chord bringing it closer to millions of users who can and will afford subscriptions. e.g. An Indian IT company has purchased close to 5000 subscriptions as part of the in house learning institute; and there are hundreds of such organizations which can afford and feel the necessity to do