INTRODUCTION
Builders started in Kearney, Nebraska in 1977 by Myron Andersen. His vision was to have a lumber yard in rural Nebraska that would carry a variety of selection in building materials readily available for contractors in the area. Its first location was only a 2,000 square feet of retail/office space, 8,000 square feet made up the delivery yard and only four hires. The office was opened on 30th avenue originally named “Payless Building Center. In 1985, the business relocated to 2nd avenue, where it currently resides, and became known as “Builders Warehouse”. Fourteen years later, they acquired Spelts Shultz countertop, and this brought an opportunity to expand outside of Kearney. In 1995, Builders built a new office in Grand Island, …show more content…
The first goal is to create a more competitive brand, so customers can differentiate them. The second goal was to actively use their Supply Chain tactics, like expanding their product line and increasing efforts to get their name out there. Builders believed they did not generate enough instore foot traffic thus not accomplishing the first goal. The second goal was achieved because of their utilization of social media, and mailing out specific information that pertained to the customer’s needs.
This year, Builders would like to focus on calling attention to specific products such as appliances and cabinetry. The emphasis is because Builders believes their customers are unaware that they distribute those two types of products. Builders will continue to work on marketing the products by hosting workshops in hopes of creating awareness for the products. According to the client, their online presence is something they are struggling in because they do not have enough manpower to run the social media sites. Builders believes that since their buying power is less, compared to big box stores, this will give them a competitive advantage to increase their buying power. The company would also like to emphasize that builders is for Do-It-Yourself-ers and homeowners. Builders believes that their customers are under the impression that their business is only for contractors …show more content…
Builders has a relatively large competitive environment due to the area they are located in. Builders competitive environment consists of the surrounding businesses that offer the similar, or alternative products that may affect the sales of the company. Some of their competitors are (expand on each of the competitors and explain why they are competitors) Menards, Russell’s, Home Depot, Sears, and CMH Interiors. Each company specializes in building, upgrading and remodeling homes. Their customers are usually homeowners, contractors and
Builders started in Kearney, Nebraska in 1977 by Myron Andersen. His vision was to have a lumber yard in rural Nebraska that would carry a variety of selection in building materials readily available for contractors in the area. Its first location was only a 2,000 square feet of retail/office space, 8,000 square feet made up the delivery yard and only four hires. The office was opened on 30th avenue originally named “Payless Building Center. In 1985, the business relocated to 2nd avenue, where it currently resides, and became known as “Builders Warehouse”. Fourteen years later, they acquired Spelts Shultz countertop, and this brought an opportunity to expand outside of Kearney. In 1995, Builders built a new office in Grand Island, …show more content…
The first goal is to create a more competitive brand, so customers can differentiate them. The second goal was to actively use their Supply Chain tactics, like expanding their product line and increasing efforts to get their name out there. Builders believed they did not generate enough instore foot traffic thus not accomplishing the first goal. The second goal was achieved because of their utilization of social media, and mailing out specific information that pertained to the customer’s needs.
This year, Builders would like to focus on calling attention to specific products such as appliances and cabinetry. The emphasis is because Builders believes their customers are unaware that they distribute those two types of products. Builders will continue to work on marketing the products by hosting workshops in hopes of creating awareness for the products. According to the client, their online presence is something they are struggling in because they do not have enough manpower to run the social media sites. Builders believes that since their buying power is less, compared to big box stores, this will give them a competitive advantage to increase their buying power. The company would also like to emphasize that builders is for Do-It-Yourself-ers and homeowners. Builders believes that their customers are under the impression that their business is only for contractors …show more content…
Builders has a relatively large competitive environment due to the area they are located in. Builders competitive environment consists of the surrounding businesses that offer the similar, or alternative products that may affect the sales of the company. Some of their competitors are (expand on each of the competitors and explain why they are competitors) Menards, Russell’s, Home Depot, Sears, and CMH Interiors. Each company specializes in building, upgrading and remodeling homes. Their customers are usually homeowners, contractors and