Chapter 3
Overall Research Design
The aim of this study is conducted with the intention to determine the relationship between a traveler’s age and his/her intention to pay more to stay in green hotels. This study will also provide insight of Millennial Generations’ intentions toward green practices and the main factors that influence their hotel buying decisions.
Considering that the millennial generation is quickly becoming the major segment of the most traveled population, the dimension of their preferences towards green hotel remains unclear ( Kubickova, 2014). By analyzing the statistics of travelers from all ages over 18 who are willing to pay to stay at green hotels, it should help to yield to answers as to whether a traveler’s age related …show more content…
One disadvantage is that the questionnaire does not take into consideration the motivations of guest’s personal point of view. This leads to inadequate information such as changes of emotion, behavior, and feelings. There is also a potential lack of validity as there is no way of telling how truthful a respondent is being. Another disadvantage is that respondents may read into the question wrong, not understand its full meaning, or only partially answer this question (libweb.surrey.ac.uk). To minimize the effects of these disadvantages, the questionnaire that we have chosen to use attempts to see the perspective of the guest by asking semi-personal questions. This can also increase the reliability of the study. We will also choose a survey that is easy for respondents to comprehend, that way they understand what is being asked of …show more content…
The research instrument used is a questionnaire that asks questions aimed at determining if the age of travelers influences them to stay a green hotels. The questionaire was developed based on the study 's intentions and asks respondents specific questions in regard to this matter.
2.5. To increase the validity of the study we chose to cater to participants who claimed to have previously stayed more than once in a green hotel for the past twelve monpths as either for business or leisure purposes, and who have indicated that they were willing to pay to stay in an environmentally friendly hotel.
2.6.The study will use surveys to sample 400 travelers over the age of 18 in the Greater Miami area. Ten green hotels and ten non-green hotels will be used. Using 400 participants will keep the sample big enough in order to have a decent sample size. We are hoping this number maximizes the response rate.
2.7. This study will be double blind. No information about why the study is being conducted or who is conducting it will be provided to the respondents. We believe this is best since we are comparing respondents’ preferences and expectations.
2.8.The controls are green and non-green hotels, since we are comparing two groups of participants.
3.3. Context and
Overall Research Design
The aim of this study is conducted with the intention to determine the relationship between a traveler’s age and his/her intention to pay more to stay in green hotels. This study will also provide insight of Millennial Generations’ intentions toward green practices and the main factors that influence their hotel buying decisions.
Considering that the millennial generation is quickly becoming the major segment of the most traveled population, the dimension of their preferences towards green hotel remains unclear ( Kubickova, 2014). By analyzing the statistics of travelers from all ages over 18 who are willing to pay to stay at green hotels, it should help to yield to answers as to whether a traveler’s age related …show more content…
One disadvantage is that the questionnaire does not take into consideration the motivations of guest’s personal point of view. This leads to inadequate information such as changes of emotion, behavior, and feelings. There is also a potential lack of validity as there is no way of telling how truthful a respondent is being. Another disadvantage is that respondents may read into the question wrong, not understand its full meaning, or only partially answer this question (libweb.surrey.ac.uk). To minimize the effects of these disadvantages, the questionnaire that we have chosen to use attempts to see the perspective of the guest by asking semi-personal questions. This can also increase the reliability of the study. We will also choose a survey that is easy for respondents to comprehend, that way they understand what is being asked of …show more content…
The research instrument used is a questionnaire that asks questions aimed at determining if the age of travelers influences them to stay a green hotels. The questionaire was developed based on the study 's intentions and asks respondents specific questions in regard to this matter.
2.5. To increase the validity of the study we chose to cater to participants who claimed to have previously stayed more than once in a green hotel for the past twelve monpths as either for business or leisure purposes, and who have indicated that they were willing to pay to stay in an environmentally friendly hotel.
2.6.The study will use surveys to sample 400 travelers over the age of 18 in the Greater Miami area. Ten green hotels and ten non-green hotels will be used. Using 400 participants will keep the sample big enough in order to have a decent sample size. We are hoping this number maximizes the response rate.
2.7. This study will be double blind. No information about why the study is being conducted or who is conducting it will be provided to the respondents. We believe this is best since we are comparing respondents’ preferences and expectations.
2.8.The controls are green and non-green hotels, since we are comparing two groups of participants.
3.3. Context and