Paws Target Market Paper

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Target Market

Market Description
Pictures for Paws will operate in San Francisco, California, area. The target geographic market location includes English-speaking countries with high quality of infrastructure. The most animal loving cities are:

• San Francisco
• San Diego
• Palm Springs
• Sacramento
• San Hose
• Bakersfield

Market Size and Trends
Pet photography has recently become more accepted by the society as a profession. In California, there are an abundance of pet friendly hotels, restaurants, stores, parks, and other attractions. According to census figures, California has a population of 39,144,818, while San Francisco alone has a population of approximately 852,469 with over half being pet owners.

San Francisco is working with

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