The Secret of Coelho’s Success
The figure of the Brazilian Paulo Coelho, who appeared in modern cultural space at the beginning of the 1990s, until now after many years, is located at the intersection of extreme points of view and diametrically opposed opinions. Paulo Coelho is well-known all over the world, and his books are read in over 150 countries. Each new book by Coelho produces a sensation and becomes popular among the readers. Since 1988, when was released his famous "The Alchemist" for the first time, his novels have been translated into 67 languages, and up to the date there were sold more than thirty-five million copies in 140 countries. He has received numerous literary awards in different countries. Coelho is one of the most popular writers of the world, but the status of his books is still uncertain. So, the purpose of this work is to discover the secret of the popularity of Coelho among several generations by exploring the iconisation and biography of author, spiritual and cultural influences in his works, mythological and ideological character formation.
Few words should be said about Coelho …show more content…
Strange and even dangerous, because Coelho has chosen the strategy of myth, and this eventually is able to influence the subconscious mind of the reader in addition to all rational attitudes of the reader. So the Secret of Coelho lies in the fact that any relation to the "archetype ", experienced or just called, touches his book readers. It is effective because it awakens in us a voice louder than our own. Coelho is speaking with original patterns, which means speaking as if with thousand voices. That is why Coelho captivates and wins raises single and ordinary into the range of universal for mankind and thus frees those saving power that eternally helped mankind to get rid of all the dangers and conquer even the longest
The figure of the Brazilian Paulo Coelho, who appeared in modern cultural space at the beginning of the 1990s, until now after many years, is located at the intersection of extreme points of view and diametrically opposed opinions. Paulo Coelho is well-known all over the world, and his books are read in over 150 countries. Each new book by Coelho produces a sensation and becomes popular among the readers. Since 1988, when was released his famous "The Alchemist" for the first time, his novels have been translated into 67 languages, and up to the date there were sold more than thirty-five million copies in 140 countries. He has received numerous literary awards in different countries. Coelho is one of the most popular writers of the world, but the status of his books is still uncertain. So, the purpose of this work is to discover the secret of the popularity of Coelho among several generations by exploring the iconisation and biography of author, spiritual and cultural influences in his works, mythological and ideological character formation.
Few words should be said about Coelho …show more content…
Strange and even dangerous, because Coelho has chosen the strategy of myth, and this eventually is able to influence the subconscious mind of the reader in addition to all rational attitudes of the reader. So the Secret of Coelho lies in the fact that any relation to the "archetype ", experienced or just called, touches his book readers. It is effective because it awakens in us a voice louder than our own. Coelho is speaking with original patterns, which means speaking as if with thousand voices. That is why Coelho captivates and wins raises single and ordinary into the range of universal for mankind and thus frees those saving power that eternally helped mankind to get rid of all the dangers and conquer even the longest