Storytelling Professor Paul Zak studies oxytocin. Oxytocin is produced in the brain. Researchers have found it in lactating women and it is released during orgasm. Professor Zak conducted a well-known experiment. Participants had their blood drawn before and after watching videos of a character-driven stories. In addition, he found out that watching the videos had an increase of oxytocin. Also, those people tend to always help others who are in need. For instance, they donate money to a charity that is associated with the video.
Mr. Quesenberry decided to try that if he could actually understand what drew people to a particular story. He and his students dissected two years’ worth of Super Bowl commercials using Freytag’s Pyramid, stories
Mr. Quesenberry decided to try that if he could actually understand what drew people to a particular story. He and his students dissected two years’ worth of Super Bowl commercials using Freytag’s Pyramid, stories