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Paul Renner: Predicting The Futuracostco

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Predicting the FuturaCostco. Crayola. Louis Vuitton. Wes Anderson.These iconsall owe Paul Renner for their specific type of success.The Bauhaus-inspired typeface designer created thesans seriftypefaceFutura, one of the most-used typefaces of the 20thcentury. Renner’s talents extended beyond simply being a typographer: healso took on the role ofteacher, book designer, and design theorist, writing several books on graphic design.Renner was born in Germany in 1878. His mother passed away when he was young, leaving him to be raised in an incredibly strict environment by his Protestant minister father. He grew to value German discipline and a high value of responsibility and duty due to his heavily regulated upbringing.As Rennergrew

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