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Paul Rand: Legendary Graphic Designer

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He was born as Peretz Rosenbaum in Brooklyn, New York on August 15th, 1914, but to those who know of him and his art he is Paul Rand: legendary graphic designer. Rand is known mostly for his corporate logo designs, which are, for example: IBM, ABC, UPS, Enron, Yale University Press, AIGA, and even a logo for Ford. The list goes on. Not only did he design logos, he did posters and book covers as well. His skills were not limited. Rand got his education at the Pratt Institute, the Art Students League and he was one of the originators of the Swiss Style. Rand also taught design at Yale University in New Haven, Connecticut. And in 1972, he was initiated into the New York Art Directors Club Hall of Fame (Esplund, 122). Having died from cancer nearly

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