Paul Rand was a graphic designer, born as Peretz Rosenbaum in Brooklyn, New York. He showed artistic talent from the time he was just a child. He was raised as an Orthodox Jew and so he did not have the approval of his father with his art as drawing the human figure was looked down upon. He used newspaper cartoon strips as his early inspiration for his sketches. He decided he wanted to be a painter and studied art at Pratt Institute. He began to have doubts about whether this was the right path for him as the Great Depression had begun.
Rand began to dig into the art collection books and articles like Commercial Art at the New York Public Library where he discovered typography and graphic design. He also discovered