Paul Rand Essay

Decent Essays
Show More
HOLY GHOST1. Saul Bass SAUL BASS (1920-1996) was a renowned graphic designer of the 20th century. He was well known for designing film titles. His corporate logo designing included very successful brand identities like Bell Telephone System Communications, United Airlines, AT&T, Minolta, and Warner.

2. Paul Rand Paul Rand (1914-1996) was an eminent graphic designer of American origin. He was best recognized for his famous corporate logo designs. Some of his corporate identities include the logo designs for ABC, IBM and UPS

3. Alan Fletcher Alan Gerard Fletcher (1931- 2006) was a British designer. The Daily Telegraph described him as "the most highly regarded graphic designer of his generation, and probably one of the most prolific". Some of his corporate work that is known to many is the logo for Reuters in 1965, comprising of 84 dots. His "V&A" logo for Victoria and Albert …show more content…
Sagi Haviv Sagi Haviv, who is a partner at Chermayeff & Geismar, is a 34 year old designer. Among his various corporate identity projects are for the National Parks of New York Harbor, Radio Free Europe, Library of Congress, and the famous fashion brand Armani Exchange.

5. Walter Landor Walter Landor (1913-1995) was a German graphic designer belonging to Munich. Landor was most popular for his creative Fedex logo design. The meticulous use of negative space 'arrow' was a brilliant masterpiece of Landor. His FedEx logo design is considered as one of the best logo designs in the world

6. Herb Lubalin Herbert F. Lubalin (1918 -1981) was a famous graphic designer of USA. Herb's most prominent logo designs are the Marriage logo created in 1965 and the Families logo designed in 1980

7. Chermayeff & Geismar: Ivan Chermayeff and Tom Geismar were two students at Yale in the mid 1950s. Chermayeff & Geismar Inc are the creators of numerous famous trademarks and corporate identities. Some of the most prestigious of their works is for large corporations such as Mobil, Time Warner, Viacom, and

Related Documents

  • Improved Essays

    Herb Lubalin: Typographer
    • 593 Words
    • 3 Pages

    Herb Lubalin: Typographer

    Lubalin used his knowledge of type design to create unique layouts of the pages inside the magazines in order to grab the reader’s attention by drawing them into the originality of the page designs. The success of the Avant Garde magazine logo inspired Lubalin to produce an entire ITC Avant Garde typeface. “ITC Avant Garde typeface is one of his creations and it is mostly known for being a revision of art-deco (Designers).” Lubalin’s work can be seen in many advertisements still today. You can see some of his typefaces in some ads from companies like Mountain Dew, Visa Check Card, and Pepsi Cola to name a few.…

    • 593 Words
    • 3 Pages
    Improved Essays
    Read More
  • Decent Essays

    What Are Milton Glaser's Major Accomplishments
    • 212 Words
    • 1 Pages

    What Are Milton Glaser's Major Accomplishments

    Milton Glaser, a 88 year old man, is one of the most illustrious graphic designers in the U.S. Glaser grew up living in New York City and was very successful in his education; he attended to High School of Music and Art, the Cooper Union art school- who graduated with a Fulbright Scholarship, and the Academy of Fine Arts in Bologna, Italy. Throughout Glaser’s life he has made countless and prosperous achievements. Like the time in 1954 he co-founded the Pushpin Studios, for twenty years him and Seymour Chwast conducted the institution which made an effective influence on the world of graphic design, with this movement, it became an important display at the Louvres Museum of Decorative Arts in Paris. In 1968 Milton Glaser founded the New York…

    • 212 Words
    • 1 Pages
    Decent Essays
    Read More
  • Improved Essays

    What Is Jo Mielziner's Legacy
    • 699 Words
    • 3 Pages

    What Is Jo Mielziner's Legacy

    Jo Mielziner was the great Broadway Scenic designer who designed sets for hundreds of important plays and musicals and whose remarkable career spanned from 1927 to 1989. His design has earned him an array of awards. With his work, he has permanently affected the art of stage design and influenced many other designers. Jo Mielziner was a prominent designer who revolutionized the art of technical theatre.…

    • 699 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Public Thinking: Smarter Than You Think By Clive Thompson
    • 928 Words
    • 4 Pages

    Public Thinking: Smarter Than You Think By Clive Thompson

    Day- Lewis from his poetic composition, “If it were clear in my mind, I should have no incentive or need to write about it . . .We do not write in order to be understood; we write in order to understand” (Thomson 51). This evidence that Thompson gave us didn’t function to make his argument stronger, therefore this evidence was unsuccessful. This evidence supports old- fashion handwriting rather than using the internet to publish and help clarify the writer’s ideas. The use of logos wasn’t the problem but he should’ve used different evidence…

    • 928 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Cindy Sherman's Negative Self Image
    • 845 Words
    • 4 Pages

    Cindy Sherman's Negative Self Image

    Teenagers are introduced into the glossy magazine culture where images have been taken with expensive equipment and photo-manipulated images to sell a product. Our visual perception and interpretations underpin a process within a conceptual approach forcing us to visually see a representation and reaffirming our sense of identity and the realism of the photographic image laid before us because of this it is easy to see why long term lasting effects ripple though individuals lives, creating a negative self-image. We will look at aspects of Cindy Sherman`s images and explore her reason as to why she completed a series of self-portrait in the way she did and examine the relevance to what she was intending to show. The fact that she decided to not manipulate images could suggest she wanted to portray and uncover the differences between attractive and unattractive.…

    • 845 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Locavores Dilemma By Ethos Pathos Logos Analysis
    • 866 Words
    • 4 Pages

    Locavores Dilemma By Ethos Pathos Logos Analysis

    Should we all be locavores? Each day hundreds of types of imported foods come in from boats, trains, and even planes. In grocery stores alone there are many labels that are proud to claim they offer foods from other states or counties. In today’s society, few people claim to be locavores and even fewer have ever heard of them. In the article, “Locavores Dilemma,” Christophe Pelletier successfully demonstrates what locavores are and explains what life would be like living as one.…

    • 866 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Applebam's Essay 'A Liberal Arts Education For Business Majors'
    • 1014 Words
    • 5 Pages

    Applebam's Essay 'A Liberal Arts Education For Business Majors'

    He used logos a lot because he often included facts proving that his point was true. For example, in the article, Yoni Applebaum talked about how there was a study of the Collegiate Learning Assessment test and how business majors didn’t do as well as those who focused on liberal arts (par.5). He had good use of ethos, too. In the essay, Applebaum used a quote from Erika Walker, an assistant dean from UC Berkeley’s Haas School of Business (par.6). He also used a quote from Charles Iacovou, a dean Wake Forest University (par. 7).…

    • 1014 Words
    • 5 Pages
    Improved Essays
    Read More
  • Decent Essays

    Tomi Ungerer: One Of The Designer In The 60's
    • 123 Words
    • 1 Pages

    Tomi Ungerer: One Of The Designer In The 60's

    The designer Tomi Ungerer is one of the top designers in the 60’s. He designed “ The Unlimited Legal Entertainment Experience” poster in 1967 for The Electric Circus Co. The Electric Circus Co. was a famous New York City nightclub/ discotheque located at St. Marks Place between 2nd & 3rd, East Village N.Y.C. The club experienced memorable performance including Ground Dead and The Velvet Underground.…

    • 123 Words
    • 1 Pages
    Decent Essays
    Read More
  • Decent Essays

    Noga Sklar Biography
    • 54 Words
    • 1 Pages

    Noga Sklar Biography

    With comprehensive experience in graphic design, Noga Sklar has been working as a designer since 1976. On the last ten years, she has focused on creating and designing book covers and interiors. Acting as art director with KBR International in Brazil and in the U.S., Noga has created more than 300 titles since…

    • 54 Words
    • 1 Pages
    Decent Essays
    Read More
  • Improved Essays

    Pathos, And Logos In Michael Levin's 'The Case For Torture'
    • 908 Words
    • 4 Pages

    Pathos, And Logos In Michael Levin's 'The Case For Torture'

    Logos formed another important part of making this article…

    • 908 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Stefan Sagmeister Art Analysis
    • 1264 Words
    • 6 Pages

    Stefan Sagmeister Art Analysis

    1 INTRODUCTION Stefan Sagmeister is a world famous artist specializing in graphic design, typography, interactive and environmental art (Stefan Sagmeister 2017). He uses his art to confront many controversial topics and allows his audiences to take part in his art. We will be able to see Sagmeister's causes and design strategies by looking at a few key Marxist theories such as how two opposites cannot exist without one another and how we place ourselves in our social structure relative to others. We will do this by using his artworks Everybody always thinks that they are right, Obsessions make my life worse but my work better, and The happy show. 2 RESEARCH AND VISUAL ANALYSIS Firstly we have figure 1, Everybody always thinks that they are…

    • 1264 Words
    • 6 Pages
    Improved Essays
    Read More
  • Improved Essays

    Rhetorical Analysis Of Starbucks
    • 720 Words
    • 3 Pages

    Rhetorical Analysis Of Starbucks

    Starbucks In today’s world, it seems like there is a Starbucks popping up on corners as fast as some of the weeds that use to grow in the same space. I can honestly say, I have never had a Starbucks drink because they are rumored to be expensive and the menu is overwhelming. Even so, the whole Starbucks experience seems to feel familiar because they are everywhere, even in my favorite chain store, Target. I remember when they first became popular, it was the place to meet people or just hang out and use their free Wi-Fi.…

    • 720 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Reality In Paranoid Fiction
    • 1028 Words
    • 5 Pages

    Reality In Paranoid Fiction

    Paranoid fiction shows the manipulative nature of reality and how it can be altered by powerful forces. These forces can be a governing body, such as a dictatorship or communist government, or they can be an internal situation, such as a character's mental instability or refusal to accept the harshness of the world he or she is in. Unlike speculative fiction, paranoid fiction is written in a way so as to imply that the story may only be a delusion of the characters, instead of treating it as an alternate history or an in-fiction universe. At its most basic, paranoid fiction refers specifically to works about speculations and possible conspiracies by people in power, told by an unreliable narrator.…

    • 1028 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Saul Bass Short Biography
    • 823 Words
    • 4 Pages

    Saul Bass Short Biography

    So this is a story all about how Saul Bass’ life got twistered upside down, and I would like to take a minute just sit right there, I will tell you how he became the most influential graphic designer of the 20th century. On May 8, 1920, Saul Bass was born in the Bronx, New York to Eastern European Jewish Immigrants. Now Saul Bass was definitely the kind of person who made lemonade when life handed him lemons. In his early years, he stayed local in New York and at the age of just 16 years old, Saul Bass was given a scholarship to study at the Art Students League in Manhattan.…

    • 823 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Language In Advertising Essay
    • 1018 Words
    • 5 Pages

    Language In Advertising Essay

    Language and Advertising There are a million companies all over the world trying to come up with advertisements to help sell their products. Using language in advertising is way of using a type of communication for marketing and is helping to encourage an audience to continue or take action in buying the product or service. Advertisements are needed to make bigger markets and mass production for the audience to have a reason to buy the product. In our society today everywhere you look you will see advertising. Nothing is free in this world so companies have to come up with ideas to be heard or discovered that will help sell their product which leads to advertising.…

    • 1018 Words
    • 5 Pages
    Improved Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings