Paul Rand's Impact On Graphic Design
This career was influenced by the European designers and the German advertising style of Sachplakat and the work of Gustav Jenson, which has a large impact on many contemporary designers who worked for various magazines. According to the article of Thoughts on Rand, Steven Heller stated, “His early profession started with humble assignments, beginning with a part-time position making stock pictures for a syndicate that supplied graphics to different newspapers and magazines,” (Heller). During his mid-twenties, Rand had a successful career, working as an art director for
Esquire magazine. Rand was a cover artist and layout designer for Apparel Arts Magazine, which is a men’s fashion magazine and a sister publication of Esquire. Paul Rand designed cover art for Direction magazine as well, where he was given “artistic freedom, but no financial reward. …show more content…
The typeface of ABC is a simple geometric design that appeared to be an inspiration of the Bauhaus school in the 1920s. This logo is an example of simplicity and the use of color identify as the formality in his design creation. In the 1986, Paul Rand and Steve Jobs were collaborating for the NeXT, Inc. but Rand created this logo, which consists of a simple black box, different colors for each letter in two lines. Rand “produced a visual harmony that endeared the logogram to Jobs” (Biography). Steve Jobs considered Paul Rand as “the greatest living graphic designer”. Paul Rand felt that his works of corporate identity were challenging because it tests his talents and experiences.
Literature reveals that, “Paul Rand influenced a wide range of the print design work we see today. Many corporate logos, such as Rob Jaroff’s 1977 Apple logo, and Saul Bass’ 1984 AT&T logo, have a clear resemblance to Rand’s simple style. Other contemporary designers such as, Alan Fletcher, Edward Johnston and many others, seems to have taken elements from Paul Rand’s bold style and incorporated them into their own, creating successful new designs with geometric shapes, basic color and simple typography” (Design History Mashup: Paul