Last posts we discussed about demographics and how you can use it to target the right prospects. In today’s post, we are going to dig deeper and give you valuable insights on how you can get more of your mailing list and get more dental patients. Let’s discuss about psychographics and how you can use it in your dental office marketing.
Psychographics is a classification of people according to their attitudes, aspirations and other psychological criteria especially in market research. Demographic data provides most relevant analysis to find and target specific group of patients.; and this is where psychographics comes in to better analyze and classify target buyers using psychological attitudes like opinions, lifestyle etc. If you understand both demographics and psychographics, it will be easier …show more content…
Interview existing Clients
Think of those clients whom you’ve had relationship for a while. You can ask him/her questions like what they do over the weekend, are they more of online entertainment or more of a TV? You can tell your patient the reason to why you’re asking these questions depending on the relationship you have and be direct. If in your office you don’t have such kind of patients, you can ask your friends who are similar to your prospects. If you want a larger sampling, then send out a customer survey and be honest in your survey. Tell them what you want for you to understand better what they care about.
B. By Investigating Website Analysis
If you have your practice website, go back and look at your previous offers. Which offer made people to click, buy or call? If you didn’t pay attention to it, then you need to do some test which can be effective because the audience true motivation will be revealed by the action they will take. Pay attention to the discount code that will work.
Using Psychographics in your Dental Practice
Psychographics is a classification of people according to their attitudes, aspirations and other psychological criteria especially in market research. Demographic data provides most relevant analysis to find and target specific group of patients.; and this is where psychographics comes in to better analyze and classify target buyers using psychological attitudes like opinions, lifestyle etc. If you understand both demographics and psychographics, it will be easier …show more content…
Interview existing Clients
Think of those clients whom you’ve had relationship for a while. You can ask him/her questions like what they do over the weekend, are they more of online entertainment or more of a TV? You can tell your patient the reason to why you’re asking these questions depending on the relationship you have and be direct. If in your office you don’t have such kind of patients, you can ask your friends who are similar to your prospects. If you want a larger sampling, then send out a customer survey and be honest in your survey. Tell them what you want for you to understand better what they care about.
B. By Investigating Website Analysis
If you have your practice website, go back and look at your previous offers. Which offer made people to click, buy or call? If you didn’t pay attention to it, then you need to do some test which can be effective because the audience true motivation will be revealed by the action they will take. Pay attention to the discount code that will work.
Using Psychographics in your Dental Practice