When used in rhetoric, storytelling can change a mood by creating a factual reference and making an audience feel as though it could happen once again.
In addition to storytelling, pathos depends on self-control.
According to Aristotle and Cicero, compassion, joy, love, and esteem can motivate an audience.
Desire can be used as a rhetorical device to seduce someone into complying with one’s deeper motives.
Chapter 10: Turn the Volume Down: The Scientist’s Lie
This chapter presents the benefits of keeping an audience relaxed to …show more content…
Inductive logic takes a specific case or issue and applies it to prove a premise or conclusion.
A paradigm is a rule a persuader uses to assist their audience in making a decision.
Chapter 14: Spot Fallacies
The four major questions used to spot a fallacy are the validity of the proof, if there is a correct number of choices given, if the proof leads to the conclusion, and if the argument is relevant.
Bad proofs, the wrong number of choices, and the disconnect between proof and conclusion are the three identifiers associated with logical fallacies.
The False Comparison is a proof that incorrectly leads to a conclusion, such as “if cannolis contain ricotta cheese, then a cannoli is a cheese.” While the cannoli may contain ricotta cheese, this does not make it a cheese, due to the fact that the cheese is only one ingredient in the cannoli.
The Bad Example is the act of changing the perception of an issue to favor a stance, such as the news’ coverage of the Cuban Revolution, where news writers exaggerated the mistreatment of Cuban prisoners to favor their own