Everyone has unique Values that they appreciate, while others might not. Additionally, organizations and people join together to create ads to promote an idea or belief in which they try to persuade others to believe as well. Furthermore, this essay will go over the content and the use of rhetorical lines to come into conclusion whether the ad fails or succeeds at persuading the viewer to accept the idea/ belief that the ad is trying to convince. In this essay, I will be analyzing an ad from Shareair based on its use of pathos, ethos, and logos. To start off, the Shareair ad uses pathos very well. According to Lunsford et al. (2016), pathos is “Emotional appeals… (fear, pity, love, anger, jealousy) that the writer hopes will lead the audience
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Furthermore, according to Lunsford et al. (2016), logos is “the presentation of facts, statistics, credible testimony, cogent examples, or even a narrative story that embodies a sound reason in support of an argument” (p.23). Based on that, it can be seen that the ad uses logos when it says, “More than 4,300 nonsmoking Texans die each year due to exposure to secondhand smoke”. The reason that the phrase is logos is because it provides an example of the harms of secondhand smoking which emphasizes the idea that people have the right to breathe clean air. Another example in which the ad uses logos is when it provides the fact that second-hand smoke takes away your sense of smell. Additionally, not only does it provides facts and examples that emphasize the idea of the ad, but it also gathers the attention of the reader. Overall, the ad from shareair can be seen to be using all three rhetorical lines which are used to emphasize the main purpose of the ad. The ad can be seen to be using logos to gather the attention of the reader, while also using ethos to reemphasizes the facts to ensure the trust of the person. Lastly, all of the words and facts put together show pathos and create a setting of worriedness and sadness to persuade the audience to do something about the issue of secondhand
Furthermore, according to Lunsford et al. (2016), logos is “the presentation of facts, statistics, credible testimony, cogent examples, or even a narrative story that embodies a sound reason in support of an argument” (p.23). Based on that, it can be seen that the ad uses logos when it says, “More than 4,300 nonsmoking Texans die each year due to exposure to secondhand smoke”. The reason that the phrase is logos is because it provides an example of the harms of secondhand smoking which emphasizes the idea that people have the right to breathe clean air. Another example in which the ad uses logos is when it provides the fact that second-hand smoke takes away your sense of smell. Additionally, not only does it provides facts and examples that emphasize the idea of the ad, but it also gathers the attention of the reader. Overall, the ad from shareair can be seen to be using all three rhetorical lines which are used to emphasize the main purpose of the ad. The ad can be seen to be using logos to gather the attention of the reader, while also using ethos to reemphasizes the facts to ensure the trust of the person. Lastly, all of the words and facts put together show pathos and create a setting of worriedness and sadness to persuade the audience to do something about the issue of secondhand