Patanjali Products Case Study
3.Literature Review: 2
4.Research objectives: 5
6.Data Analysis: 5
7.Time Estimate: 5
Table of Figures
Figure 1 elements of Brand equity 3
Figure 2 Framework for measuring consumer based Brand equity 3
1.TOPIC: Impact of Brand Equity on consumer purchase intention on Patanjali Products
Patanjali, which is one of the fastest growing FMCG companies which predicted its sales revenue of 5000 crore in the fiscal year 2015-2016 with an increase in its sales by 150% when compared to previous fiscal year i.e. 2014-2015. So it is very much essential to know what are the factors which are influencing the consumer to intend to buy Patanjali Products. Among the factors which are influencing …show more content…
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