Patagonia Target Market

Patagonia is an outdoor clothing and athletic gear company that was founded by Yvon Chouinard and has been around since 1973. They mainly focus on the “silent sports” such as skiing, rock climbing and surfing, but what makes Patagonia stand out from other similar companies is how environmentally friendly they are. They take part in many activities that help the environment like charity work, sustainable practices and donating 10% of profits back to environmental charities. This makes nature and communities two big stakeholders in Patagonia, as well as, employees and customers. Patagonia also has great benefits for employees and claims to profit on focuses on their happiness.
It can be said that Patagonia pampers their employees and genuinely cares about them. They offer a child development center so that employees do not have to spend extra money on childcare. They also offer a two month paternal paid leave to the mother and or father if they have a child. There is an organic café available and even hiking trails and a gym on company property so the employees can be healthy and not feel overworked. …show more content…
Their products are marketed mainly towards men over 40 with a salary of at least $60,000 a year. Their origonal idea was to be trendsetters, yet their main demographic is middle age, wealthy men who buy their products for their quality not their stylishness. Typically the people we see wearing Patagonia are not climbing mountains or skiing, but wearing a brightly colored jacket as a fashion statement. Young people love Patagonia, but why is there such a small amount of them? The answer is simple. They are not appealing to the social media generation. While Patagonia has social media accounts, they don't have nearly as many followers as brands like Nike. Also Patagonia rarely advertises any of their products anywhere but their own websites which means that younger generations aren't being