Patagonia And The North Face Case Study

Superior Essays
Saving the planet is as easy as buying clothes. Depending on what company you buy from, you can actually make a difference in the world and help protect the environment. Patagonia and the North Face are the two biggest companies in the outdoor clothing market. And for good reason, they both offer fashionable, comfortable, and high-quality products, but there's more to the companies than just their logo. The North face’s mission statement is “Provide the best gear for our athletes, support the preservation of the outdoors, and inspire a global movement of exploration.” Patagonia’s mission statement, “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” These two companies …show more content…
But Patagonia isn’t interested in competing with The North Face’s impressive numbers. In fact, their CEO, Yvon Chouinard, says they’re not interested in increasing profits at all. For black Friday in 2011, Patagonia took an “anti-growth” strategy by labeling all their clothes with a tag that read “Don’t buy this jacket”. The tag showed the environmental costs of the company's top-selling product and asked the consumers to think twice before buying it. Patagonia truly cares about protecting the environment and is willing to risk their company's success in order to protect it. Ironically, the attention the ad received actually helped to bump Patagonia’s 2012 sales significantly. The North Face, on the other hand, has no intentions on this “limiting growth” strategy and the positive impact it has on the environment. In fact, they announced in their 2013 annual report that they plan to see their annual earnings rise to 3.3 billion by …show more content…
They are constantly building, expanding, and advertising their products. Which makes sense, they need to keep growing in order to make their investors money and dominate the competition. Surprisingly, not all companies make money their number one concern. Patagonia, for Example, is a privately owned company meaning they get to decide what they do with their money. And they did this for one reason and one reason only. Yes, if they were an open company they could make millions from the stock market, but that would mean they wouldn’t be able to donate money to the organizations that they believe make a difference in the world. Patagonia has stuck to their core values from the beginning and values the earth over money. In the early 2000’s Patagonia's best selling product “Pitons”, a tool used for climbing, was defacing many landmarks climbs. Rather than ignore this and take the easy money, Yvon Chouinard, founder of the company, made a bold decision to back away from the piton business, replacing it with aluminum chocks climbers could wedge by hand instead of using a hammer. It’s apparent that Patagonia has the environment as a number one on their list, and The North Face has money first, environment

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