Past Purchase Review Paper

This week we are asked to review past purchase we made and what impact did the in-store promotion influence our purchase. This past week, I bought a Microsoft Surface Pro 4 bundle with keyboard and surface pen. I was in the market for a tablet, after doing some research and comparison with the Apple iPad Pro now my decision can sway either way. With all my research and browsing, I felt going into the store would be in my best interest. Arrived at my local Best Buy store most of these stores are set up the same way when a person walk in the store Apple product are the first kiosk they see. Big Apple display table set up so customers can interact with the product, played around with the Apple iPad Pro sale personal is telling me the features that these iPad Pro have. Not much for promotion and signage for any one product, but Apple product never had much for signage or display. In the past I did some at-home consultant work for Apple, so all the feature this sale person was telling me I already knew. …show more content…
This time a Microsoft employee greeted me; I know this because I ask him. I told him that I was in the market for a tablet and saw some commercial and was intrigued, by Surface Pro 4. In the meantime, I was talking to him I started to notice different signage about the Surface Pro 4 and general Best Buy information. Before this marketing class, I would never see the marketing influence that some companies have on the consumer just never paid attention to it before. I honestly believe that if I were never greeted by anybody, just reading the display, signage and interaction video in this kiosk would have been enough to, I still would have made my decision to purchase Microsoft Surface Pro 4. I honestly feel it would have answered all my question if nobody were here to greet me right away, never would have looked at before this