Party Rock Anthem Video Analysis

The music video of LMFAO’s “Party Rock Anthem” is rich with cultural artefacts and statements. Despite their partying and free-of-care spirit, the landscape, depiction of gender, ethnicity and briefly religion could only be seen to be deliberate and well planned out. The music video is an intertextual reference to the genre of post-apocalyptic movies and dramas. The video plays with the concept of people being effected by a massive plague, which takes away your human nature upon infection. Movies like “I Am Legend,” “Zombieland,” and “Resident Evil” have contagious diseases that dehumanize people into flesh-seeking monsters. In these movies, such infections are antagonized and avoided, such as they imply in LMFAO’s video. The man with a tie on helps the two that just woke up from a coma caused by “partying too hard,” and tells them to “play along” …show more content…
Apart from one homeless person, the actors are all young, and even the older ones look like they are in their late 20s. They even included children in the video, who are probably around the age of 10. The clothes that they wear are not the type of fashion that a typical youngster would be wearing. They are the archetypes of rebellious urban youths being shown in these types of modern dance music. They wear hoodies and caps, clothes with shiny bits and glitter on them. To put it bluntly, the men are either dressed up like gangsters, or rebellious street rappers. The women, on the other hand, are dressed up in clothes that would be associated with the word “hipster.” Towards the end of the video, we can see people forming a circle around dancers, each taking turns performing. The style of their dance is not the mainstream types of dancing that would normally be practiced to be performed on stage, but is danced for fun on the streets. This video must be made by and for the oppressed youth with cultural tastes that are said to be