Parlles Family Case Study Answers

When flowers or plants are sensitive to climate and may not be suitable to the climate in which it is sold, the retailer definitely maintains the responsibility to alert customers of the growing conditions prior to purchase. Like all products, adequate disclosure remains necessary on the flowers. A reasonable consumer would assume, that if not told otherwise and based on past experiences with the Palles’ flower shop, that the flowers were locally grown and would fit their geographic climate. The purpose of buying flowers is to grow them and nurture them. Knowledge of that purpose and expectation requires the assumption of growth. Failure to disclose the incompatible growing conditions would compromise the assumption and unspoken contract between buyer and seller. Customers, when viewed as valued stakeholders, conscientiously deserve faithful and reliant disclosure of information to allow for the ability to effectively make decisions. …show more content…
Throughout it all, it becomes clear that customers greatly rely on the honesty and transparency of the Palles family, and that both parties truly value that aspect of the relationship. Clients expect the products to be locally grown in greenhouses, and if not, they expect it to be clearly stated otherwise. With this expectation of the customers and the knowledge of this expectation by the Palles Family, it is necessary to advise the customers of this change in part of the product line. The Palles remain so successful because of their excellent customer service and commitment to their customer base. As this is a material portion of their business and success, breaking this bond and the associated expectations without warning the customers about the growth location of the plants would result in ethical