Paper Matters

Decent Essays
Paper Matters: Commerical Printing Paper Selection Tips and Guidelines
You may not think that paper choice for your printing project doesn 't make a difference. In actuality, choosing the correct paper can make quite the difference. Your paper choice can significantly affect the look and feel of your finished product. However, when it comes down to choosing the correct paper you are often faced with an overwhelming number of paper products to choose from. This is why choosing the correct paper can be very confusing for many. There are literally hundreds of options available, and that can make it difficult to select the option you really need.
Do you need assistance in choosing the correct paper for your print project? If so, check out our
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Use high gloss paper for vivid colors and whiter whites.
To portray the feelings of quality and luxuriousness, use ultra thick paper to leave a lasting impression.
If you want to have an elegant and lavish effect, use metallic paper for a touch of sophistication.
White paper is usually cheaper than colored paper. But coated paper is not always more expensive than uncoated papers.
In regards to weight, the standard weight for paper is 20-24#. The standard weight for most business cards is 80-100#, and the standard for most posters is 24-28#.
Post-processing can affect which paper you can use.
Ask your local printing service for help. Due to experience, they often have valuable insight, can recommend paper choices, and let you know what options are available. This can help you have a better end result, and possibly save some money.
Guidelines/Questions to Keep in Mind:
Will your project feature an illustration or have a colored background that will go across the whole paper? If you happen to have a color or design that will print to the edge of the paper, known as a full bleed, this will affect the type of paper you are able to
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Is this a business card, a post card, or a stationery product? Do you need this print to be durable, or is it a flyer for a one day event that will disposed of? Depending on the nature of your product, and what you intend for people to do with it needs to be considered when you are picking out the paper for your project.
Considering using recycled, environmentally-friendly paper. Using recycled and sustainable papers can say a lot about your company and its ideologys. Remember to include a notification stating the environmental attributes of your chosen paper.
Have a budget and keep your cost in mind throughout the process. You may have to shop around, make some sacrifices or rethink your strategy in order to meet your budget. Remember, your paper can average around 30% of your print project cost. So if you have a beer budget, stay away from the champagne.
Is the paper you want in stock, and if not, how long until it comes in? Keep in mind your time limit, if you have one. Majority of the print jobs are done on coated or uncoated white paper, so those are almost always in stock. However, speciality papers might need to be be specially ordered. Some papers are manufactured overseas, so make sure you keep your time limit in

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