In reviewing the case on Papa John’s, I do believe Papa John’s marketing and production service strategies support its competitive strategy effectively, which is due to their marketing and promotions, which is the best way to increase traffic within any business which is a great way to help increase more traffic and revenue. One is due to offering a variety of items on their menu, from pizza, breadsticks, wings, as well as desserts, all at a reasonable price as well as its marketing programs, which targets the delivery area of their restaurants, primarily through prints materials in direct mail as well as store to door couponing (Papa John's International, Inc.2015). Papa John’s also offers a variety of different types of specials when customers
