Papa John’s has been a brand name for more than 30 years and currently holds the number three position within their competitors. Founder, CEO, and spokesperson John Schnatter opened his first Papa John’s establishment in 1985 in Jeffersonville, Indiana. Between 1986 and 1992 Papa John’s had grown to 100 restaurants, and by 1994 he had opened his 500th restaurant. Today in 2015 Papa John’s has 4600 restaurants worldwide with 1200 International locations in 34 different countries. (The Papa John 's Story - Quality is what we stand for. (n.d.). Retrieved from http://www.papajohns.com/betterworld/our-story.shtm) For the last thirteen years, according to an article in franchising.com, Consumers have rated Papa John’s number one in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI).( Papa John 's Serves up its. (n.d.). Retrieved from http://www.franchising.com/news/20150417_papa_johns_serves_up_its_better_ingredients_with_n.html) John’s marketing strategy has obviously been remarkable. With today’s continuous change in technology and market trends, it is extremely important, and imperative for John to maintain his ongoing marketing techniques, as well as keeping up with the existing changes. Papa John’s is a recognized name brand in households and businesses, both domestically and internationally, it is clear that the brand has an excellent marketing team behind its name and has become well established all over the world. Product Market Analysis Papa John’s has many different products to offer to their customers.
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Products range from a multitude of different pizzas that their customers are able to customize to their own personal preference, as well as ordering their most popular selections, and also being able to order Papa John’s signature specialty options. Their pizzas are available in four different sizes, with a choice of two different sauces, as well as many different meat choices, vegetables, and cheese options. Like most other pizza chains, Papa John’s also offers side items such as an assortment of breadsticks, chicken wings (with or without bone), desserts such as double chocolate chip brownies, chocolate chip cookie pie, apple pie, cinnapie, and Pepsi brand beverage products in 2 liter or 20 ounce options. They also offer extra items such as different dipping sauce choices, both on and off of their products, additional seasoning packets for added flavoring, and jalapenos, pepperoncini’s, banana peppers, and even the option to have anchovies on the side. Wikinvest.com states that Papa John’s ingredients and toppings are purchased by their Quality Control Center system which delivers to their individual restaurants twice a week. (Papa John 's International (PZZA). (n.d.). Retrieved from http://www.wikinvest.com/stock/Papa_John 's_International_(PZZA)/Strategy). This allows Papa John’s to serve the freshest ingredients available. Papa John’s offers a delivery option, as well as a pick up option, and in some international locations they offer dine in availability. The target market would be children and adults in the middle to upper class range. These would most likely be persons, or families that are local to their restaurants as well as the general audience viewing their advertisements online, on television, or by receiving their coupons in the mail. According to Papa John’s website Papa John’s believes that quality is at its core. Papa John’s claims to not use any cheap or more processed ingredients and, also claims to invest in their ingredients to ensure the finest quality pizza. On the papajohns.com website you can even watch a video that explains their ingredients. They claim that there is no transfat, no MSG, no fillers, no BHA, no BHT, and no partially hydrogenated oil’s. (Better Ingredients. Always Had Them. Always Will. (n.d.). Retrieved from http://www.papajohns.com/better/) External Situation Analysis According to Hoovers.com which is a business research company, Papa John’s top competitors are Domino’s Pizza Inc., Caesar Little Enterprises Inc., and Pizza Hut Inc. (PAPA JOHN 'S INTERNATIONAL, INC. Names of Competitors. (n.d.). Retrieved from http://www.hoovers.com/company-information/cs/competition.Papa_Johns_International_Inc.d0629a775e51ce6d.html) However, according to mbaskool.com they also have competitors in KFC, McDonalds, Subway, Smokin Joes, and Taco Bell. (Papa John 's Pizza | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.Share. (n.d.). Retrieved from http://www.mbaskool.com/brandguide/food-and-beverages/636-papa-johns.html). With the assortment of products that Papa John’s offers, it is understandable to see why these companies that do not offer the exact same products, but offer like products would be competitors. Consumers opting to dine out or dine in are generally willing to pay
Products range from a multitude of different pizzas that their customers are able to customize to their own personal preference, as well as ordering their most popular selections, and also being able to order Papa John’s signature specialty options. Their pizzas are available in four different sizes, with a choice of two different sauces, as well as many different meat choices, vegetables, and cheese options. Like most other pizza chains, Papa John’s also offers side items such as an assortment of breadsticks, chicken wings (with or without bone), desserts such as double chocolate chip brownies, chocolate chip cookie pie, apple pie, cinnapie, and Pepsi brand beverage products in 2 liter or 20 ounce options. They also offer extra items such as different dipping sauce choices, both on and off of their products, additional seasoning packets for added flavoring, and jalapenos, pepperoncini’s, banana peppers, and even the option to have anchovies on the side. Wikinvest.com states that Papa John’s ingredients and toppings are purchased by their Quality Control Center system which delivers to their individual restaurants twice a week. (Papa John 's International (PZZA). (n.d.). Retrieved from http://www.wikinvest.com/stock/Papa_John 's_International_(PZZA)/Strategy). This allows Papa John’s to serve the freshest ingredients available. Papa John’s offers a delivery option, as well as a pick up option, and in some international locations they offer dine in availability. The target market would be children and adults in the middle to upper class range. These would most likely be persons, or families that are local to their restaurants as well as the general audience viewing their advertisements online, on television, or by receiving their coupons in the mail. According to Papa John’s website Papa John’s believes that quality is at its core. Papa John’s claims to not use any cheap or more processed ingredients and, also claims to invest in their ingredients to ensure the finest quality pizza. On the papajohns.com website you can even watch a video that explains their ingredients. They claim that there is no transfat, no MSG, no fillers, no BHA, no BHT, and no partially hydrogenated oil’s. (Better Ingredients. Always Had Them. Always Will. (n.d.). Retrieved from http://www.papajohns.com/better/) External Situation Analysis According to Hoovers.com which is a business research company, Papa John’s top competitors are Domino’s Pizza Inc., Caesar Little Enterprises Inc., and Pizza Hut Inc. (PAPA JOHN 'S INTERNATIONAL, INC. Names of Competitors. (n.d.). Retrieved from http://www.hoovers.com/company-information/cs/competition.Papa_Johns_International_Inc.d0629a775e51ce6d.html) However, according to mbaskool.com they also have competitors in KFC, McDonalds, Subway, Smokin Joes, and Taco Bell. (Papa John 's Pizza | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.Share. (n.d.). Retrieved from http://www.mbaskool.com/brandguide/food-and-beverages/636-papa-johns.html). With the assortment of products that Papa John’s offers, it is understandable to see why these companies that do not offer the exact same products, but offer like products would be competitors. Consumers opting to dine out or dine in are generally willing to pay