Papa John 's A Brand Name For More Than 30 Years Essay

1723 Words Apr 29th, 2015 7 Pages
Papa John’s has been a brand name for more than 30 years and currently holds the number three position within their competitors. Founder, CEO, and spokesperson John Schnatter opened his first Papa John’s establishment in 1985 in Jeffersonville, Indiana. Between 1986 and 1992 Papa John’s had grown to 100 restaurants, and by 1994 he had opened his 500th restaurant. Today in 2015 Papa John’s has 4600 restaurants worldwide with 1200 International locations in 34 different countries. (The Papa John 's Story - Quality is what we stand for. (n.d.). Retrieved from http://www.papajohns.com/betterworld/our-story.shtm) For the last thirteen years, according to an article in franchising.com, Consumers have rated Papa John’s number one in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI).( Papa John 's Serves up its. (n.d.). Retrieved from http://www.franchising.com/news/20150417_papa_johns_serves_up_its_better_ingredients_with_n.html) John’s marketing strategy has obviously been remarkable. With today’s continuous change in technology and market trends, it is extremely important, and imperative for John to maintain his ongoing marketing techniques, as well as keeping up with the existing changes. Papa John’s is a recognized name brand in households and businesses, both domestically and internationally, it is clear that the brand has an excellent marketing team behind its name and has become well established all over the…

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