Panera Essay

3013 Words Oct 7th, 2014 13 Pages
March 20, 2014
GBA 490-005

Written Case #2: Panera Bread Company

Table of Contents

Executive Summary……………………………………………………….Page 3
Recommendations and Justification……………………………………..Page 4-5
Appendix…………………………………………………………………..Page 5 External Analysis of Industry Exhibit 1: Economic Characteristics & Driving Forces…………….Page 5 Exhibit 2: PESTEL Analysis……………………………………… .Page 7 Exhibit 3: Five Forces Analysis…………………………………….Page 8 Exhibit 4: Key Success Factors……………………………………..Page 9 Exhibit 5: Driving Forces…….……………………………………..Page 10 Internal Analysis of Yammer Exhibit 6: VRIN(E)……………………………………………… …Page 11 Exhibit 7: Weighted Competitive Strength Analysis.…. …………...Page 12 Exhibit 8:
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Panera should then in turn expand its hot menu items that could be complemented with a glass of wine or beer. I recommend that Panera test this strategy in several of their top performing stores and track the customer data in order to ensure that this strategy is increasing revenue.
Recommendation 3: Add more drive-through locations and a Mobile Application By adding more drive-through locations Panera should see increased customer volume during all times of the day. In the mornings people will be more likely to stop by their local Panera instead of opting for a fast-food restaurant that provides consumers will a lower quality of food/beverage. Also I believe that if Panera were to create a mobile app that would allow customers to place their orders ahead of time and while they are in the store it would provide customers with quicker service and allow customers to be more engaged with their loyalty program.
Appendix
Exhibit 1: Dominant Economic Features
Market Size and Growth Rate * Total drink and food sales at all types of foodservice locations in the U.S. are projected to reach a record $632 billion in 2012 * Of the $632 billion, $570 billion expected in commercial establishments * The nation’s 970,000 eating place establishments are expecting to account for around $425 billion in sales * Quick-service restaurants expected to reach sales of $200 billion versus full-service restaurants

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