Panera Bread Case Study Essay
Lawrence Technological University
Author Note This paper was prepared by Bruce S. Silver for Marketing Management 6013, taught by David Gregorich, MBA, Ed.D.
The purpose of this paper is to study the Panera Bread Company, and do a case analysis based upon the reading’s from the book Marketing Management: Knowledge And Skills, Eleventh Edition by Donnelly, and Peter (2013), and The 5 C’s and Strategic Marketing Basics (2013) due Oct, 22 2013 for the (MKT 6013) Market Management class at the TACOM campus of Lawrence Technological University, MI. This case involves the study of the Panera Bread company, which is a highly successful company competing for …show more content…
Panera Bread’s menu and dining experience has been tremendously successful:
The St. Louis-based company opens a new bakery-café every five days. Sales rose 16.2% in 2008. Profits were up 33% in the first half of this year. PNRA is the best-performing major-restaurant stock of the last decade, with annualized growth of 31.5%. Panera is proof that, in suburbia, there's a hunger for real food -- unfussy ingredients moved from farm to plate quickly and affordably. And the company has combined that menu with an unpretentious atmosphere -- there's no table service, but also no time limit. As a result, it has become as much community gathering space as a bustling lunch spot (Rockwood, 2009). (Panera Bread, 2012) current company goals are the following:
Excel delivering a differentiated experience to millions of customers each week across our store base of almost 1,700 cafés. To that end, our focus in 2012 continued to be improving the overall quality of the Panera experience by