Panera Bread Business Strategy

The strategy of the Panera Bread organization in a few words is expansion into the future. According to Nash (2015) the executives are converting the Panera Bread in to Panera 2.0 restaurants. This new focus was released in 2014 and has been gaining ground in 2015. It is a system of personalization for customers. The system improves order accuracy and eliminates the congesting in restaurants by separating eat in and take out orders more successfully and at the same time keeping in with the original strategy to make a positive difference in people lives, serving good food, warm environment and creating a workplace that is built on integrity and professionalism .
Of the five generic competitive strategies Panera Bread menu serve those that do not want the everyday burger and fries. I suggest that the competitive strategy is “A focused differentiation strategy”. According to Thompson, Gamble, Peteraf, and Strickland III, (2014) this type of strategy is used when the organization has a nonstandard product. There are no hamburgers and fries at Panera.
The competitive advantage that the CEO stated in the Panera Bread (2015) conference is that they of a more diverse menu for different times of …show more content…
They need to do to strengthen its competitive position by introducing technologies, which they have already started doing with 2.0. Online ordering prior to getting to the location is a step in the right direction. It cuts down on weight times and it allows customers more time to sit and enjoy their food rather than waiting in line for 20 minutes and eating it in 5 or taking it to go because their lunch is not that long. They need to continue what they are delivering but ultimately the customer will decide what they want to